Leveraging AI to Elevate Your eCommerce Experiences

» 6 min read

Patrick Gilbert

By Patrick Gilbert

Sr. Director, Alliances

If you’ve been to any tech conferences lately, you know they’re all AI, all the time. Acquia Engage in Boston this year was no different.

I was fortunate enough to be part of the conversation with my keynote presentation titled “The Forefront of Innovation: AI-Powered Content Generation & Personalization from Acquia and TA Digital.” In that session, I showed how TA Digital’s innovative Commerce Factory solution leverages a powerful data infrastructure product call Omni, in conjunction with Acquia CDP, Acquia Personalization, and generative AI to improve the customer experience and drive conversions.

That word “innovative” is actually in the soul of TA Digital. We pride ourselves on creating new solutions, new integrations, and we invest heavily in these types of endeavors. We’ve been working with our partners and sister agencies on several ways GenAI can enhance solutions that we've already built. Commerce Factory is one of those solutions.

Content + Commerce + AI

TA Digital developed Commerce Factory to connect commercetools with Acquia’s CMS to deliver a fully composable content & commerce solution that can be integrated with a variety of other tools and technologies, including Acquia’s tools from its Drupal Cloud and Marketing Cloud.

We’ve now incorporated AI to elevate that experience. Our sister agency Annalect has a product called Omni that holds more than 11 petabytes of first-, second- and third-party data. That's 440 times all the books in the Library of Congress — it’s a massive amount of data!

We’ve worked with Acquia and Annalect to harness that data and leverage it to significantly grow eCommerce conversions and shopping cart size.

We all know that the greater the volume of relevant data it can learn from, the smarter and more helpful AI is going to be. It's hard to imagine a bigger set of data to enhance your customer records than Omni’s. It's also hard to imagine a more relevant data set, as Omni has aggregated data from companies such as Amazon and Walmart to provide purchase behavior that fuels things like “You may also like” recommendations.

Through Acquia’s CDP, that associative power can be yours. The generative AI creates complex segmentations and predictions to steer users to the products they’ll love. We aren’t guessing at what the customer wants; we have the most data-driven idea of what they want, making recommendations they didn’t even realize they should have considered and delighting them so they’ll never need to go anywhere else. Personalization has never been so targeted.

The Bottom Line

The future is here. Data is more important than it’s ever been. We now live in a world of AI, and we want it to be the best it can be. Acquia, Omni, and TA Digital are driving that innovation forward and are excited to work with our clients to see those results grow their businesses.

Schedule a call to talk about putting this powerful tool to work for your organization.

About TA Digital

TA Digital is the only global boutique agency that delivers the “best of both worlds” to clients seeking to achieve organizational success through digital transformation. Unlike smaller, regional agencies that lack the ability to scale or large organizations that succumb to a quantity-over-quality approach, we offer resource diversity while also providing meticulous attention to the details that enable strategic success.

Over the past 20 years, TA Digital has positioned clients to achieve digital maturity by focusing on data, customer-centricity, and exponential return on investment; by melding exceptional user experience and data-driven methodologies with artificial intelligence and machine learning, we enable digital transformations that intelligently build upon the strategies we set into motion. We are known as a global leader that assists marketing and technology executives in understanding the digital ecosystem while identifying cultural and operational gaps within their business – ultimately ushering organizations toward a more mature model and profitable digital landscape.

Recognized in 2013, 2014, 2015, 2019, 2020 and 2021 Inc. 5000 list as one of the fastest growing companies in the United States, TA Digital is pleased also to share high-level strategic partnerships with world class digital experience platform companies like Adobe, SAP, AcquiacommercetoolsSitecore, and Elastic Path.

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