Digital-first is the new norm, and it’s here to stay. Consumers expect to be met wherever they are in their customer journey on whatever device they choose to use. That means a significant increase in markets, channels, and formats for delivering content and a massive demand for dynamic and optimized content.

For many businesses, it’s a challenge to keep up. According to research by Deloitte Digital, 85% of marketers say they’re under pressure to create and deliver content faster than ever before.

Siloed, manual workflows contribute to that pressure, negatively impacting productivity and causing frustration among team members. Slow, sequential processes make it difficult to manage projects in parallel, hindering speed-to-market.

One study by Adobe found that managing manual activities in various systems across roles can take up to 70% of the time marketers spend on non-core work.

A primary reason for many of these issues is that production processes typically use various disconnected tools, which can lead to:

Unpredictable timelines
Opaque costs
Difficulty in finding/sharing assets
Cumbersome cross-department campaign management

If bottlenecks throughout the content process and an inability to accurately create timelines and track expenses weren’t enough, this fragmented setup also keeps marketers from optimizing the customer experience with enhancements like personalization, which is the future of everything.

Defining the Solution

The answer is to streamline your business processes and simplify the creation and management of day-to-day assets and content.

The seamless planning, production, and delivery of your digital assets enables you to precisely reach consumers across all channels. And the automation of business workflows speeds up your time-to-market, improves overall digital performance, and gives you insights through real-time updates.

Work Smarter, Faster With AEM + Workfront webinar

[On-Demand Webinar] Work Smarter, Faster With AEM + Workfront

TA Digital’s Content Factory, powered by Adobe, solves those issues by streamlining processes and simplifying the creation and management of assets and content without relying on IT. Watch this webinar to hear TA Digital’s specialists explain how our proprietary solution facilitates integration between different Adobe tools for complete content delivery and enables:

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Implementing the Solution

Our proprietary Content Factory is an innovative solution that does all of that, allowing you to integrate your Workfront, Creative Cloud, and Adobe Experience Manager (AEM) environments into a single unified platform. It empowers your creative and marketing teams to bring content from ideation through creation and publishing without interruption or reliance on IT.

Content Factory automatically syncs those environments, ensuring greater consistency and saving you time and money. It streamlines such processes as asset management, inventory management, task tracking, document storage and delivery, and workflow automation by improving asset access and sharing and eliminating manual processes.

Let's say you have project managers working in Adobe Workfront, visual designers working in Adobe Creative Cloud (like Photoshop), content authors working in AEM, and marketers using that content at various endpoints to create engaging customer experiences. Content Factory integrates Workfront with Creative Cloud and AEM so your teams can work better together.

Content Factory also enables you to easily layer in enhancements like personalization. Data analysts working in Adobe Analytics on segmentation and population analysis can share those insights with digital marketers, who are using Adobe Target for personalization or Campaign or Marketo for marketing automation.

Ultimately, that leads to better experiences for your customers and increased conversions for you.

Bottom Line

Content Factory enables you to increase speed-to-market, boost your teams’ velocity, improve customer experience, and lower your total cost of ownership, with no reliance on IT. Schedule a call with our Sales & Marketing Technology specialists to find out more about Content Factory and the magic it can work for you.

About TA Digital

TA Digital is the only global boutique agency that delivers the “best of both worlds” to clients seeking to achieve organizational success through digital transformation. Unlike smaller, regional agencies that lack the ability to scale or large organizations that succumb to a quantity-over-quality approach, we offer resource diversity while also providing meticulous attention to the details that enable strategic success.

Over the past 20 years, TA Digital has positioned clients to achieve digital maturity by focusing on data, customer-centricity, and exponential return on investment; by melding exceptional user experience and data-driven methodologies with artificial intelligence and machine learning, we enable digital transformations that intelligently build upon the strategies we set into motion. We are known as a global leader that assists marketing and technology executives in understanding the digital ecosystem while identifying cultural and operational gaps within their business – ultimately ushering organizations toward a more mature model and profitable digital landscape.

Recognized in 2013, 2014, 2015, 2019, 2020 and 2021 Inc. 5000 list as one of the fastest growing companies in the United States, TA Digital is pleased also to share high-level strategic partnerships with world class digital experience platform companies like Adobe, SAP, Acquia, commercetools, Sitecore, and Elastic Path.

WRITTEN BY:

Paige White

Sr. Director, Marketing Technology