Embracing Mobile Commerce - A MACH Commerce Approach

» 9 min read

In today’s digital era, technology is in the palm of your hands. The use of mobile devices has made life easier for everyone. Mobile e-commerce has enhanced the shopping experience for consumers worldwide by making online shopping quick, convenient, and smooth.

Why optimize M-Commerce?

There is a need to optimize M-Commerce because of the increasing number of mobile users making the mobile experience the main priority. These days businesses focus on augmenting e-commerce sites for mobile customers. To stay in business, it is imperative for mobile websites to be advanced, interactive, and easy to utilize by consumers.

8 Ways to Optimize M-Commerce

1. Start with Commerce trends rather than mobile design trends

It is a common misconception that responsive web design is mobile optimization. Responsive web design allows retailers to enhance the desktop experience on cellphones, but it doesn’t necessarily adhere to the requirements of the customers. There are certain limitations regarding e-commerce. The customer is the primary focus; hence, you need to synchronize your needs with theirs. After all, customer satisfaction is your main priority, to increase e-commerce sales.

To attract your customers, you have to re-design your e-commerce site to offer the mobile-first customer experience; it would make checking-out easier on the mobile device. You can also catch the customers’ attention by giving them attractive prices and discounts for using their mobile devices for shopping.

2. Connect Social Marketing with Social Selling

The present generation spends most of their time on their smartphones or tablets accessing social networking sites. Most of the consumers make purchases after coming across these sites, and they also promote them amongst their friends. You must invest in promoting your business by advertising on these social networking sites to increase mobile traffic and the number of customers.

3. Anticipate Omni-Channel Mobile Shoppers

According to a study of retail shoppers, 7% were online-only shoppers, 20% were store-only shoppers, while the majority 73% were omnichannel customers, i.e., they used multiple channels while shopping. In an omnichannel customer experience, customers have various touchpoints in various locations and combinations. Customers today use apps to compare prices and download coupons. They also use in-store digital tools like interactive catalogs, price–checker, or a tablet. They are also turning to mobile-enabled in-store checkouts and mobile wallets. In-store applications contain omnichannel strategies. The customer expects retail and mobile to merge even before stepping into a store. You can use data-driven omnichannel touchpoints that contain options like smart fitting rooms where customers can try on clothes in-store, add items to their cart through their mobile phones, and find sizes and colors not available in-store. Omnichannel scalability is especially streamlined using a MACH (Microservices based, API-first, Cloud-native SaaS and Headless) design pattern.

4. Mobile chatbots add leverage to abandoned carts

At times customers abandon their carts. To encourage them to resume their shopping and make the purchase, emails are sent at regular intervals, which serve as reminders to them, along with special offers for the items in their checkout cart. Chatbots are the latest addition for reminders and a replacement for emails. Businesses that do not have a chatbot facility can send text messages instead of emails for communication on their smartphones.

5. Create Mobile-Only Personalized Experiences

For e-commerce merchants, the mobile web is both a boon and a bane. Users have a short attention span. They are easily distracted by text messages or social media notifications while they are shopping. To grab the user’s attention and keep them hooked to your business, you should create a personalized user experience that will help captivate the users and convert them into buyers. This can be achieved by optimizing page layout for traffic sources, i.e., allowing the customer to show various recommendations according to traffic source, showing relevant products and popular products. You can also personalize free shipping for a customer’s location by encouraging them to buy few more products for free shipping. You can also personalize promotions based on the customer’s mobile device by offering discounts.

6. Tune-Up for Fast Mobile Page Speeds

These days it is imperative to have a fast loading speed for your site as it helps in acquiring, retaining, and attracting customers. The mobile design is similar to that of the desktop version. At times files in the background can also reduce the speed of the site on the mobile device, and the customers end up paying for the load time. Performance, robustness and scalability are hallmarks of the MACH Architecture.

Shopping online through mobile devices is the in-thing. You will not only convert customers through this device but also get more prospective customers who would be researching by comparing similar websites and their products according to their quality and price.

By adhering to these strategies, optimize each part of your mobile commerce app, and you are guaranteed to see a spike in your conversion rates and ultimately generate healthy revenue for your e-commerce business.

7. Work on Localization

Localization can work like magic if you do it right. You can localize your mobile e-commerce store by using GPS and offer discounts to specific audiences in select locations.

If you are aware of your location specifics of customers using the app, you can provide them precise information to speed up your sales. For example, if customers want to know the stock details of a specific store, they can view the details using specific listings for their location.

8. Remove Obstacles in the Checkout Journey

Every second spent between adding an item to a cart and making the purchase can make a big difference in your conversion rate. That’s why it’s absolutely necessary to remove as many obstacles between the customer and the purchase as possible. Keep your checkout short and sweet, and only ask for the most necessary information possible.

Login should be made simple and seamless. Social media login can prevent the unnecessary time wasted making an account for mobile users and guest checkout is optimal for those who don’t want to make an account or use their social media account. Other steps like third party payment options and auto-filling forms can help save time, make the checkout faster, and make the overall user experience friendlier.

About TA Digital

TA Digital is the only global boutique agency that delivers the “best of both worlds” to clients seeking to achieve organizational success through digital transformation. Unlike smaller, regional agencies that lack the ability to scale or large organizations that succumb to a quantity-over-quality approach, we offer resource diversity while also providing meticulous attention to the details that enable strategic success.

Over the past 20 years, TA Digital has positioned clients to achieve digital maturity by focusing on data, customer-centricity, and exponential return on investment; by melding exceptional user experience and data-driven methodologies with artificial intelligence and machine learning, we enable digital transformations that intelligently build upon the strategies we set into motion. We are known as a global leader that assists marketing and technology executives in understanding the digital ecosystem while identifying cultural and operational gaps within their business – ultimately ushering organizations toward a more mature model and profitable digital landscape.

Recognized in 2013, 2014, 2015, 2019, 2020 and 2021 Inc. 5000 list as one of the fastest growing companies in the United States, TA Digital is pleased also to share high-level strategic partnerships with world class digital experience platform companies like Adobe, SAP, AcquiacommercetoolsSitecore, and Elastic Path.


Mayank Trivedi

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