In today’s digital era, technology is in the palm of your hands. Wireless devices have made life easier for everyone. Mobile e-commerce has enhanced the shopping experience for consumers worldwide by making online transactions quick, convenient and smooth.
Why optimize M-Commerce?
There is a need to optimize M-Commerce because of the increasing number of mobile users making the mobile experience the main priority. These days businesses focus on augmenting e-commerce sites for mobile customers. To stay in business, it is imperative for the mobile pages to be advanced, interactive, and easy to utilize by the consumers.
6 Ways to Optimize M-Commerce:
1. Start with Commerce trends rather than mobile design trends:
It is a common misconception that responsive web design is mobile optimization. Responsive web design in fact enhances the desktop experience on the mobile, but it doesn’t adhere to the requirements of the customers. There are certain limitations regarding e-commerce. The customer is the primary focus; hence, you need to synchronize your needs with theirs. After all customer satisfaction is your main priority, to increase sales.
To attract your customers, you have to re-design your e-commerce site to offer the mobile first customer experience; it would make checking-out easier on the mobile device. You can also catch the customers’ attention by giving them attractive prices and discounts for using their mobile device for shopping.
2. Connect Social Marketing with Social Selling:
The present generation spends most of their time on their smartphones or tablets accessing social networking sites. Most of the consumers make purchases after coming across these sites, and they also promote them amongst their friends. You must invest in promoting your business by advertising on these social networking sites to increase mobile traffic and the number of customers.
3. Anticipate Omni-Channel Mobile Shoppers:
According to a study 7% were online-only shoppers, 20% were store-only shoppers, while the majority 73% were omni channel customers, i.e. they used multiple channels while shopping. In omni-channel customer experience, customers have multiple touchpoints in various locations and combinations. Customers used apps to compare prices and download coupons. They also used to in – store digital tools like interactive catalogs, price–checker or a tablet. They are also turning to mobile enabled in- store checkouts and mobile wallets. In-store applications contain omni-channel strategies. The customer expects retail and mobile to merge even before stepping into a store. You can use data driven omni channel touchpoints that contains options like smart fitting rooms where customers can try on clothes in-store, add items to their cart through their smartphones, find sizes and colors not available in- store.
4. Mobile chatbots add leverage to abandoned carts:
At times customers abandon their carts, in order to encourage them to resume to their shopping and make the purchase, emails are sent at regular intervals which serve as reminders to them, along with special offers for the items in their checkout cart. Chatbots are the latest addition for reminders and a replacement for emails. Businesses that do not have the chatbot facility can send text messages instead of emails for communication on their smartphones.
5. Create Mobile-Only Personalized Experiences:
For e-commerce merchants the mobile web is both a boon and bane. Users have a short attention span. They are easily distracted by text messages or social media notifications while they are shopping. To grab the user’s attention and keep them hooked to your business, you should create a personalized user experience that will help captivate the users and convert them into buyers. This can be achieved by optimizing page layout for traffic sources i.e. by helping the customer by showing various recommendations according to traffic source, showing relevant products and popular products. You can also personalize free shipping for a customer’s location, by encouraging them to buy few more products for free shipping. You can also personalize promotions based on the customer’s mobile device, by offering discounts.
6. Tune-Up for Fast Mobile Page Speeds:
These days it is imperative to have fast loading speed for your site as it helps in acquiring, retaining and attracting the customers. The mobile design is similar to that of the desktop version. At times files in the background can also reduce the speed of the site on the mobile device and the customers end up paying for the load time.
Shopping online through mobile devices is the in-thing. You will not only convert customers through this device, but also get more prospective customers who would be researching, by comparing similar websites and their products according to their quality and price.
By adhering to these strategies, optimize each part of your mobile e-commerce application and you are guaranteed to see a spike in your conversion rates and ultimately generate a healthy revenue for your eCommerce business.
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