Direct-to-consumer (D2C) is a business model where a company offers its goods or services to customers without involving a middleman, like a distributor or wholesaler, in the process. Retailers engage directly with buyers without having to rely on brick-and-mortar stores or other mediators.
D2C is becoming an increasingly common way for consumers to shop. According to a Diffusion study, over 80% of consumers plan to make purchases from D2C brands by 2023. And eMarketer reports that 4 in 10 U.S. internet users expect D2C brands to account for at least 40% of their purchases within the next 5 years.
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In addition to that huge market, a few more reasons to embrace the D2C model include:
Always open: Store timings are now 24/7/365, as online stores never shut down. This is also beneficial for customers as they can purchase products whenever they want, whether it’s early morning or after midnight.
Sell beyond geographical barriers: Unlike brick-and-mortar stores, which are limited to their physical presence, an ecommerce website allows you to sell your products and services across the world.
Improve brand visibility: Online retail gives you the chance to attract customers by using SEO to improve search engine rankings.
Understand customer behavior: Retailers can use analytics to constantly monitor consumers’ buying habits and tailor their offers to suit the consumers’ requirements.
Reduce operational costs: A web-based management system allows you to automate inventory management and decrease the associated costs. And running an ecommerce store doesn’t come with the same overhead costs as a physical store.
Several successful D2C companies have set the standard for new players, and they have one thing in common – innovative ideas. Check out these 10 D2C brands that are setting the bar and see what you can learn from them.
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Over the past 20 years, TA Digital has positioned clients to achieve digital maturity by focusing on data, customer-centricity, and exponential return on investment; by melding exceptional user experience and data-driven methodologies with artificial intelligence and machine learning, we enable digital transformations that intelligently build upon the strategies we set into motion. We are known as a global leader that assists marketing and technology executives in understanding the digital ecosystem while identifying cultural and operational gaps within their business – ultimately ushering organizations toward a more mature model and profitable digital landscape.
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