Direct-to-consumer (D2C) is a business model where a company offers its goods or services to customers without involving a middleman, like a distributor or wholesaler, in the process. Retailers engage directly with buyers without having to rely on brick-and-mortar stores or other mediators.
D2C is becoming an increasingly common way for consumers to shop. According to a Diffusion study, over 80% of consumers plan to make purchases from D2C brands by 2023. And eMarketer reports that 4 in 10 U.S. internet users expect D2C brands to account for at least 40% of their purchases within the next 5 years.
In addition to that huge market, a few more reasons to embrace the D2C model include:
Always open: Store timings are now 24/7/365, as online stores never shut down. This is also beneficial for customers as they can purchase products whenever they want, whether it’s early morning or after midnight.
Sell beyond geographical barriers: Unlike brick-and-mortar stores, which are limited to their physical presence, an ecommerce website allows you to sell your products and services across the world.
Improve brand visibility: Online retail gives you the chance to attract customers by using SEO to improve search engine rankings.
Understand customer behavior: Retailers can use analytics to constantly monitor consumers’ buying habits and tailor their offers to suit the consumers’ requirements.
Reduce operational costs: A web-based management system allows you to automate inventory management and decrease the associated costs. And running an ecommerce store doesn’t come with the same overhead costs as a physical store.
Several successful D2C companies have set the standard for new players, and they have one thing in common – innovative ideas. Check out these 10 D2C brands that are setting the bar and see what you can learn from them.
Keys to success for D2C brands include decisions powered by data, meaningful customer relationships, agility and long-term planning. In general, CMOs must be prepared to address the imminent challenges of the rapidly evolving ecommerce market.
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Over the past 20 years, TA Digital has positioned clients to achieve digital maturity by focusing on data, customer-centricity, and exponential return on investment; by melding exceptional user experience and data-driven methodologies with artificial intelligence and machine learning, we enable digital transformations that intelligently build upon the strategies we set into motion. We are known as a global leader that assists marketing and technology executives in understanding the digital ecosystem while identifying cultural and operational gaps within their business – ultimately ushering organizations toward a more mature model and profitable digital landscape.
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