D2C: The Future of Retail Is Here

By Tara Petre » 7 min read

Direct-to-consumer (D2C) is a business model where a company offers its goods or services to customers without involving a middleman, like a distributor or wholesaler, in the process. Retailers engage directly with buyers without having to rely on brick-and-mortar stores or other mediators.

D2C is becoming an increasingly common way for consumers to shop. According to a Diffusion study, over 80% of consumers plan to make purchases from D2C brands by 2023. And eMarketer reports that 4 in 10 U.S. internet users expect D2C brands to account for at least 40% of their purchases within the next 5 years.

In addition to that huge market, a few more reasons to embrace the D2C model include:

Several successful D2C companies have set the standard for new players, and they have one thing in common – innovative ideas. Check out these 10 D2C brands that are setting the bar and see what you can learn from them.

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