D2C: The Future of Retail Is Here

» 7 min read

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By Tara Petre

Vice President, Sales and Marketing Automation

Direct-to-consumer (D2C) is a business model where a company offers its goods or services to customers without involving a middleman, like a distributor or wholesaler, in the process. Retailers engage directly with buyers without having to rely on brick-and-mortar stores or other mediators.

D2C is becoming an increasingly common way for consumers to shop. According to a Diffusion study, over 80% of consumers plan to make purchases from D2C brands by 2023. And eMarketer reports that 4 in 10 U.S. internet users expect D2C brands to account for at least 40% of their purchases within the next 5 years.

In addition to that huge market, a few more reasons to embrace the D2C model include:

Several successful D2C companies have set the standard for new players, and they have one thing in common – innovative ideas. Check out these 10 D2C brands that are setting the bar and see what you can learn from them.

About TA Digital

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Over the past 20 years, TA Digital has positioned clients to achieve digital maturity by focusing on data, customer-centricity, and exponential return on investment; by melding exceptional user experience and data-driven methodologies with artificial intelligence and machine learning, we enable digital transformations that intelligently build upon the strategies we set into motion. We are known as a global leader that assists marketing and technology executives in understanding the digital ecosystem while identifying cultural and operational gaps within their business – ultimately ushering organizations toward a more mature model and profitable digital landscape.

Recognized in 2013, 2014, 2015, 2019, 2020 and 2021 Inc. 5000 list as one of the fastest growing companies in the United States, TA Digital is pleased also to share high-level strategic partnerships with world class digital experience platform companies like Adobe, SAP, AcquiacommercetoolsSitecore, and Elastic Path.

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