Customer activation is when you encourage customers to re-engage, whether it’s motivating first-time customers to become repeat buyers or luring previous customers back to your brand.

Traditionally, it’s been done through in-app notifications or via email, leveraging a campaign management tool. You can also use a personalization tool to re-when they return to your website.

Here are four good reasons to implement a customer activation strategy today:

1. The cost of acquisition continues to rise.

Especially because of potential “exorbitant media costs” associated with the approaching deprecation of 3^rd Party Cookies, the costs you currently incur in acquiring new customers will likely rise. If you aren’t nudging your new customers toward deeper involvement with your brand, you risk having to replace them.

2. Re-engagement teaches you what your customers want.

Every time a customer reconnects with you, they volunteer valuable data about what they want and how you could better serve them, and others like them. These actions can (and should) be captured using behavioral analytics systems such as Google Analytics 4, Adobe Analytics and Adobe Customer Journey Analytics.

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3. Data you own about your customers will soon be even more important.

As discussed in an article published in CMSWire by our CTO, Dr. Ali Alkhafaji, a cookie-less future is fast approaching. That means third-party marketing cookies are likely to soon be blocked by all major browsers and devices. When that happens, customer activation programs are exactly the sort of learning opportunities you’ll need.

4. It’s never been easier to own or manage the technology to conduct these programs.

TA Digital is platform-agnostic, so we can happily report that setting up these programs in major marketing stacks has become more marketer-friendly and less IT-dependent. Nimble campaigns that help you adjust based on what you learn are now within the reach of major enterprises.

The Bottom Line

Why wait? A good place to start is a personalization-readiness assessment, which we offer free to qualifying organizations. Contact our specialists to talk about scheduling yours today.

About TA Digital

TA Digital is the only global boutique agency that delivers the “best of both worlds” to clients seeking to achieve organizational success through digital transformation. Unlike smaller, regional agencies that lack the ability to scale or large organizations that succumb to a quantity-over-quality approach, we offer resource diversity while also providing meticulous attention to the details that enable strategic success.

Over the past 20 years, TA Digital has positioned clients to achieve digital maturity by focusing on data, customer-centricity, and exponential return on investment; by melding exceptional user experience and data-driven methodologies with artificial intelligence and machine learning, we enable digital transformations that intelligently build upon the strategies we set into motion. We are known as a global leader that assists marketing and technology executives in understanding the digital ecosystem while identifying cultural and operational gaps within their business – ultimately ushering organizations toward a more mature model and profitable digital landscape.

Recognized in 2013, 2014, 2015, 2019, 2020 and 2021 Inc. 5000 list as one of the fastest growing companies in the United States, TA Digital is pleased also to share high-level strategic partnerships with world class digital experience platform companies like Adobe, SAP, Acquia, commercetools, Sitecore, and Elastic Path.

WRITTEN BY:

Jeff Larche

Director, Product & Innovation