Is your 2019 Digital Commerce Strategy Mobile-Friendly?

By Mayank Trivedi » 7 min read

Mobile Commerce or m-Commerce is the buying and selling goods or services through wireless handheld devices such as cell phones, tablets, and other gadgets. In simple terms, it can be stated that m-Commerce implies operating business exchanges on the internet using mobile devices.

The widespread adoption of mobile commerce has changed our lives in profound ways. Convenience is no more a luxury. Thanks to the explosion of mobile commerce, you and I get the desired items/services at our doorsteps without venturing out of our home. You may even be reading this blog post on your smartphone. After all, checking your phone is the new ‘normal’.

Why does m-Commerce matter?

In today’s world, a mobile device is of utmost importance. Customers are actively shopping on their devices. The digital buyer journey has been redefined as it incorporates location-based marketing. Many customers are using smartphones as their shopping assistants. This has increased local in-store shopping. Customers not only use their mobile devices to make purchases but also to check reviews, compare prices, and research products.

Reachability: One of the most important reasons why you should start thinking about mobile commerce is the fact that more and more people now own mobile devices such as smartphones and tablets. According to a study conducted by GSMA in 2018, more than 3 billion people use mobile internet globally. In such a case, imagine how many customers you would lose if your website is not mobile-friendly.

Mobility: One of the biggest advantages of m-commerce is portability and flexibility. With the help of a mobile device, a customer can shop anywhere and at any point of time. This enables businesses to instantly reach their target audience. Applications like IKEA’s Augmented Reality App allow customers to view exactly how a furniture item would look and fit in their homes, thus elevating the customer experience.

Personalization: The more customized information you can present on a small screen, the more relevant that data is likely to be. For example, finding restaurants near a specific location that the user is currently staying at, versus sending the user deal related information at various locations, as food for thought for their next trip.

How to make your website mobile friendly?

If it comes down to the question of whether you should use a mobile optimized website or a dedicated App, a report by JMango shows the rising opportunities of app purchases. It also states that App Users view 4.6 times more products/services compared to mobile browsers, which indicates that Apps are a way to further increase the engagement of your most loyal customers. Retailers who had made a devoted application for their business saw a huge reaction, with 58% of all portable income originating from the application. What's more,these numbers will grow in the coming years.

Types of mobile apps

Native apps: Such apps are developed for a single mobile operating system exclusively, therefore they are ‘native’ for a specific platform or gadget. Applications built for frameworks like iOS, Android, Windows, etc. cannot be utilized on a platform other than their own.

Hybrid apps: Hybrid apps work across platforms and behave like native apps. A hybrid app is basically a combination of a native app and a web app. They are built using multi-platform web technologies, for instance HTML5, CSS and JavaScript.

Progressive web apps: Progressive web apps is a combination of the best of the web and the best of the app, providing a unique experience for the user. It supports the user from the very first time they visit the browser tab. Installation is not required. The user progressively builds a relationship with the app over time, it turns out to be increasingly incredible. Even if the network is poor, it loads quickly. It sends relevant push notifications at the right time. There is an icon on the home screen for the user’s convenience. It also loads at a top level, giving the user a full screen experience.

The versatile experience is additionally imperative while searching for nearby business data. A survey by Google shows that 79% of mobile phone users convert when they search for such information. This was compared to a 62% conversion rate from PC/laptop users, and 66% on tablets. But don’t worry if you are not planning to have a dedicated application for your website. Google research has found that 67% of the users indicated they would be more likely to purchase a product or service from a business that builds a mobile friendly website. Here are 10 ways which can make your website mobile-friendly:

  1. Make your website responsive
  2. Make information people look for, easier to find
  3. Turn auto-correct for forms
  4. Make your button sizes large enough to work on mobile
  5. Use large font sizes
  6. Compress your images and CSS
  7. Don’t use Flash
  8. Use YouTube videos on your site
  9. Don’t make users pinch and zoom
  10. Perform mobile testing regularly

The next big thing

In a couple of years, Mobile Commerce will be as big as e-commerce is presently. You unquestionably want to be a part of this trend and take advantage of it. If you’ve already got an e-commerce site and see a large amount of traffic coming from the mobile – don’t hesitate! Consider investing in mobile commerce before you’re too late.

Why TA Digital is the right partner for you

Our web and mobile development services range from initial prototyping and wire-framing to full creation of responsive websites ready to serve tens of thousands of users every day. We know how to develop mobile sites and mobile applications that keep your customers engaged. Providing a wonderful experience is key because mobiles are changing all the time – new devices, new systems, and new features – all are game changers. It doesn’t stop there. Our post-launch support services include performance monitoring, application support, user experience refinement, conversion rate optimization and more.

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Mayank Trivedi

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