NEWARK, Oct. 23, 2018 /PRNewswire/ — TA Digital, a full-service digital transformation solutions and services provider for enterprise companies for more than 18 years announced today that Chesshire Gaylor has joined their team as Sr. Director of Experience Design.
As Sr. Director of Experience Design, Chesshire facilitates the research and definition of strategies which drive holistic customer experience, managing the space between strategy, experience, design and implementation.
Chesshire graduated from the Georgia Institute of Technology with a MS in Human Computer Interaction and has over 15 years of experience constructing processes that bridge business goals with users’ objectives. An enthusiastic advocate for meaningful user experiences; her professional background includes UX, content strategy, user-centered research, usability testing, persona and journey-based experience modeling and management of technology.
Chesshire has been responsible for delivering conceptual and tactical solutions to a range of clients covering verticals as diverse as travel and hospitality, non-profit, retail, telecommunications, healthcare, banking, insurance, agriculture, and e-commerce.
“Having collaborated with TA Digital for nearly a year, I’ve enjoyed the opportunity to participate in meaningful work with fantastic people, and I’m thrilled to officially join the ever-expanding team!” said Chessy Gaylor Sr. Director Experience Design, TA Digital.
“Having Chessy join TA Digital is a real coup, because she brings in remarkable expertise in Experience Design and Digital Strategy. We are all excited to see the type of transformation Chessy will have on our creative services and offerings. Having led creative teams at agencies like Valtech, Rauxa, Siteworx and SapientNitro, Chessy is primed to help us elevate the dialog with our clients and partners,” said Dr. Ali Alkhafaji, CTO, TA Digital.
About TA Digital
TA Digital is the only global boutique agency that delivers the “best of both worlds” to clients seeking to achieve organizational success through digital transformation. Unlike smaller, regional agencies that lack the ability to scale or large organizations that succumb to a quantity-over-quality approach, we offer resource diversity while also providing meticulous attention to the details that enable strategic success.
Over the past 20 years, TA Digital has positioned clients to achieve digital maturity by focusing on data, customer-centricity, and exponential return on investment; by melding exceptional user experience and data-driven methodologies with artificial intelligence and machine learning, we enable digital transformations that intelligently build upon the strategies we set into motion. We are known as a global leader that assists marketing and technology executives in understanding the digital ecosystem while identifying cultural and operational gaps within their business – ultimately ushering organizations toward a more mature model and profitable digital landscape.
Recognized in 2013, 2014, 2015, 2019, and 2020 Inc. 5000 list as one of the most successful technology companies in the United States, TA Digital is pleased also to share high-level strategic partnerships with world class digital experience platform companies like Adobe, SAP, and Salesforce and possess global partnerships with industry leaders such as commercetools, Sitecore, Episerver, Elastic Path, BigCommerce, AWS, Azure and Coveo.