Omnicom Acquires TA Digital to Expand Global Digital Transformation Capabilities

March 02, 2022

TA Digital will deepen Omnicom’s consulting and commerce expertise

NEW YORK, March 2, 2022 /PRNewswire/ -- Omnicom Group Inc. (NYSE: OMC) today announced the acquisition of TA Digital as part of its efforts to further expand its digital transformation, content management, commerce and customer experience capabilities.

Headquartered in San Francisco, TA Digital is a leading global digital experience consultancy that specializes in the design, delivery and implementation of customer experience, digital content management and digital commerce solutions for enterprise clients. As an Adobe Global Platinum Partner, as well as an Acquia Gold partner, SAP Gold Partner and a leading Sitecore partner, TA Digital helps marketing and technology executives transform their businesses to drive revenue growth and improve the customer experience while maximizing return on investment.

TA Digital’s management team, led by Rajiv Rohmetra, Koti Reddy and Ali Alkhafaji, will continue to lead the company and maintain its brand, culture and value to clients.

TA Digital will join Omnicom Precision Marketing Group (OPMG), the digital transformation and customer relationship management specialist practice area within Omnicom, and its services will be closely aligned with OPMG agency Credera, a global, boutique consulting firm focused on strategy, innovation, data, and technology.

"We’re continuing to expand our dynamic customer experience offerings. TA Digital gives our clients access to professionals with great skills and expertise in digital content and commerce – across all Adobe competencies as well as with several leading digital experience platforms," said Luke Taylor, CEO of OPMG. "We want to welcome Rajiv, Koti, Ali and the entire TA Digital team to our group.”

"TA Digital will create great synergies with OPMG and Credera. We share a similar focus on people, culture and clients. We look forward to continuing to scale our strategy, customer experience, marketing and cloud solutions to serve our clients globally," said Rajiv Rohmetra, CEO of TA Digital.

"The addition of TA Digital to our suite of offerings is a natural progression in our growth as we continue to expand our digital transformation solutions. TA Digital offers comprehensive commerce, content and Adobe expertise and will help serve the growing client demand in this space," said Justin Bell, President and CEO, Credera.


Omnicom Precision Marketing Group aligns Omnicom's global digital, data and CRM capabilities to deliver precisely targeted and meaningful customer experiences at scale. Using its universal framework of connected data, connected intelligence and connected experiences, OPMG provides services that include data-driven product / service design, AdTech / MarTech strategy and implementation, CRM / loyalty strategy and activation, econometric and attribution modeling and digital experience design and development. At the core of these services is Omni, a marketing orchestration system that combines a powerful cultural insights engine with massively scaled data from first-, second- and third-party sources to deliver a single view of consumers and better intelligence and outcomes for our clients.


Credera is a consulting firm focused on strategy, innovation, data, and technology. Part of Omnicom Precision Marketing Group, our over 2,000 consultants across the globe partner with clients around the world, ranging from long-time market leaders to emerging companies, providing strategy through execution to achieve tangible business results. Credera's deep business acumen and technical expertise combined with a deep dedication to building trusted relationships, unlock extraordinary business performance for our clients. Our mission is to make an extraordinary impact on our clients, people, and communities.


Omnicom Group is a leading global marketing and corporate communications company. Omnicom's branded networks and numerous specialty firms provide advertising, strategic media planning and buying, digital and interactive marketing, direct and promotional marketing, public relations, and other specialty communications services to over 5,000 clients in more than 70 countries.

SOURCE: Omnicom Precision Marketing Group

About TA Digital

TA Digital is the only global boutique agency that delivers the “best of both worlds” to clients seeking to achieve organizational success through digital transformation. Unlike smaller, regional agencies that lack the ability to scale or large organizations that succumb to a quantity-over-quality approach, we offer resource diversity while also providing meticulous attention to the details that enable strategic success.

Over the past 20 years, TA Digital has positioned clients to achieve digital maturity by focusing on data, customer-centricity, and exponential return on investment; by melding exceptional user experience and data-driven methodologies with artificial intelligence and machine learning, we enable digital transformations that intelligently build upon the strategies we set into motion. We are known as a global leader that assists marketing and technology executives in understanding the digital ecosystem while identifying cultural and operational gaps within their business – ultimately ushering organizations toward a more mature model and profitable digital landscape.

Recognized in 2013, 2014, 2015, 2019, 2020 and 2021 Inc. 5000 list as one of the fastest growing companies in the United States, TA Digital is pleased also to share high-level strategic partnerships with world class digital experience platform companies like Adobe, SAP, AcquiacommercetoolsSitecore, and Elastic Path.