AARP ‘Staying Sharp’ Website by TA Digital Wins the 2020 Gold dotCOMM Award

August 28, 2020

Elite distinction awarded to AARP for a transformed website experience

We are pleased to announce that the AARP Staying Sharp website, designed by TA Digital, is now a proud recipient of the Gold dotCOMM Award 2020.

dotCOMM Awards is a global competition honoring excellence in web creativity and digital communication. The competition highlights the role of creatives in the constantly evolving web. You can view the complete list of this year’s winners here.

AARP, a U.S.-based interest group focusing on issues that affect people over 50, wanted to make their Staying Sharp webpages more engaging with new features, games, and functionality. TA Digital employed an accelerated approach and developed a renewed site experience in line with AARP’s goals.

"I would like to personally thank the entire TA Digital team for helping us launch the new Staying Sharp and UHC pilot programs. The Staying Sharp program is a one-of-a-kind program for AARP. It's the first program that is exclusively offered to AARP members, it's the first program to outsource a majority of development, and it's the first tech stack that produces superior ratings for performance, load times, accessibility, and SEO ranking. We appreciate the countless hours you have invested, all the creativity you bring every day and your continued dedication to this partnership.”, were thoughts from David Watta, Vice President, Staying Sharp, post the project completion.

AARP® Staying Sharp is a program that provides information for users to take control of their brain health. It is a ‘member benefit’ program for those who join AARP and can also be purchased as a standalone yearly subscription without AARP membership.

TA Digital has been AARP’s long-term digital partner helping them in their digital transformation journey. TA Digital is collaborating with AARP on improving their various objectives like brand experience, mobile-first, lives impacted, member activations, and optimizing various applications and sites across the organization.

“AARP realized that Staying Sharp website users, including the elderly and retired professionals, experienced difficulty in site navigation leading to low site engagement. They reached out to TA Digital for help redesigning the Staying Sharp website with modern Adobe technologies. TA Digital not only helped in building and taking the site live, but also ensured performance, security, accessibility, and maintainability parameters were top-notch. Post-launch Staying Sharp has seen a significant increase in member activations, user satisfaction parameters have increased, and the site has been recognized through awards in various forums.” says TA Digital VP of Delivery, Sameet Mandewalker. “I am extremely proud of the TA Digital team and would also like to thank AARP for their continued support.”

TA Digital has one of the largest and deepest multi-solution digital consulting teams in the world and is known for helping clients realize immediate and long-lasting value through a unique customer experience and data-driven methodology. TA Digital specializes in digital experience, commerce, and marketing solutions and digital ecosystem development that is personalized, seamless, and engaging.

About TA Digital

TA Digital is the only global boutique agency that delivers the “best of both worlds” to clients seeking to achieve organizational success through digital transformation. Unlike smaller, regional agencies that lack the ability to scale or large organizations that succumb to a quantity-over-quality approach, we offer resource diversity while also providing meticulous attention to the details that enable strategic success.

Over the past 20 years, TA Digital has positioned clients to achieve digital maturity by focusing on data, customer-centricity and exponential return on investment; by melding exceptional user experience and data-driven methodologies with artificial intelligence and machine learning, we enable digital transformations that intelligently build upon the strategies we set into motion. We are known as a global leader that assists marketing and technology executives in understanding the digital ecosystem while identifying cultural and operational gaps within their business – ultimately ushering organizations toward a more mature model and profitable digital landscape.

Recognized in 2013, 2014, 2015, and 2019 Inc. 5000 list as one of the most successful technology companies in the United States, TA Digital is pleased also to share high-level strategic partnerships with world class digital experience platform companies like Adobe, SAP and Salesforce and possess global partnerships with industry leaders such as Sitecore, Episerver, Elastic Path, BigCommerce, AWS, Azure and Coveo.