How to Create Content Customers Love: The Team and the Tools


To get noticed, the content your brand delivers needs to be remarkable. While striking visuals get customers’ attention, the accompanying copywriting has to be just as impactful for your brand to hold that attention.

In Part 1 of this two-part eBook series, we’ll cover the team roles and brand guideline basics writers need to create copy that keeps customers reading and ultimately guides them to conversion. You’ll learn more about:


  • Structuring your content writing team
  • Ensuring proper communication
  • Creating brand style guidelines for copywriters
  • Establishing editorial guidelines and achieving adoption


About TA Digital

TA Digital is the only global boutique agency that delivers the “best of both worlds” to clients seeking to achieve organizational success through digital transformation. Unlike smaller, regional agencies that lack the ability to scale or large organizations that succumb to a quantity-over-quality approach, we offer resource diversity while also providing meticulous attention to the details that enable strategic success.

Over the past 20 years, TA Digital has positioned clients to achieve digital maturity by focusing on data, customer-centricity, and exponential return on investment; by melding exceptional user experience and data-driven methodologies with artificial intelligence and machine learning, we enable digital transformations that intelligently build upon the strategies we set into motion. We are known as a global leader that assists marketing and technology executives in understanding the digital ecosystem while identifying cultural and operational gaps within their business – ultimately ushering organizations toward a more mature model and profitable digital landscape.

Recognized in 2013, 2014, 2015, 2019, 2020 and 2021 Inc. 5000 list as one of the fastest growing companies in the United States, TA Digital is pleased also to share high-level strategic partnerships with world class digital experience platform companies like Adobe, SAP, AcquiacommercetoolsSitecore, and Elastic Path.

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