How to Create Content Customers Love: The Process


Content that’s both engaging and memorable is critical to your brand’s digital presence. In Part 1 of this eBook series, we discussed the importance of empowering your writers with the tools they need. However, those won’t do much good without the right processes in place to ensure they’re properly used.

In Part 2 of this series, we’ll cover the measures to take to achieve content that’s consistent and easily scalable. You’ll learn more about:

  • The processes that ensure high-quality content
  • The importance of editorial QA
  • The benefits of content briefs
  • How to write a content brief
About TA Digital

TA Digital is the only global boutique agency that delivers the “best of both worlds” to clients seeking to achieve organizational success through digital transformation. Unlike smaller, regional agencies that lack the ability to scale or large organizations that succumb to a quantity-over-quality approach, we offer resource diversity while also providing meticulous attention to the details that enable strategic success.

Over the past 20 years, TA Digital has positioned clients to achieve digital maturity by focusing on data, customer-centricity, and exponential return on investment; by melding exceptional user experience and data-driven methodologies with artificial intelligence and machine learning, we enable digital transformations that intelligently build upon the strategies we set into motion. We are known as a global leader that assists marketing and technology executives in understanding the digital ecosystem while identifying cultural and operational gaps within their business – ultimately ushering organizations toward a more mature model and profitable digital landscape.

Recognized in 2013, 2014, 2015, 2019, 2020 and 2021 Inc. 5000 list as one of the fastest growing companies in the United States, TA Digital is pleased also to share high-level strategic partnerships with world class digital experience platform companies like Adobe, SAP, AcquiacommercetoolsSitecore, and Elastic Path.

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