B2B Ecommerce Trends: Buyers Want B2C Experiences

67% of B2B buyers said they would prefer not to interact with a sales rep at all, up from 59% in 2015. This is because modern B2B buyers want to control their own journeys, and will not tolerate vendors that cannot provide a good ecommerce experience.


Download our ebook and answer these important questions on how to improve your B2B buyer experience and more:

  • What are the long-term B2B buying trends that need to be considered?
  • What does a modern B2B buying process look like?
  • How does the growing size of buyer groups affect buying decisions?
  • What is the right human/digital balance?
About TA Digital

TA Digital is the only global boutique agency that delivers the “best of both worlds” to clients seeking to achieve organizational success through digital transformation. Unlike smaller, regional agencies that lack the ability to scale or large organizations that succumb to a quantity-over-quality approach, we offer resource diversity while also providing meticulous attention to the details that enable strategic success.

Over the past 20 years, TA Digital has positioned clients to achieve digital maturity by focusing on data, customer-centricity, and exponential return on investment; by melding exceptional user experience and data-driven methodologies with artificial intelligence and machine learning, we enable digital transformations that intelligently build upon the strategies we set into motion. We are known as a global leader that assists marketing and technology executives in understanding the digital ecosystem while identifying cultural and operational gaps within their business – ultimately ushering organizations toward a more mature model and profitable digital landscape.

Recognized in 2013, 2014, 2015, 2019, 2020 and 2021 Inc. 5000 list as one of the fastest growing companies in the United States, TA Digital is pleased also to share high-level strategic partnerships with world class digital experience platform companies like Adobe, SAP, AcquiacommercetoolsSitecore, and Elastic Path.

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