What is Personalization? A Definitive Guide to Personalized Marketing - An Infographic

What is Personalization? A Definitive Guide to Personalized Marketing – Infographic

80% of shoppers are more likely to buy from a company that offers personalized experiences, but how do you create a marketing strategy that leverages customer data to create relevant communication with your audience?

In this infographic, we will explore the foundations of personalization to understand individual buyer behavior and how to develop a marketing strategy that personalizes your messaging through various channels to enhance the customer experience.

Download our infographic for condensed insight into:
  • What are the benefits of personalized marketing?
  • What is the difference between customization and personalization?
  • How do you implement a personalized marketing strategy?
  • What are the types of personalized marketing?


About TA Digital

TA Digital is the only global boutique agency that delivers the “best of both worlds” to clients seeking to achieve organizational success through digital transformation. Unlike smaller, regional agencies that lack the ability to scale or large organizations that succumb to a quantity-over-quality approach, we offer resource diversity while also providing meticulous attention to the details that enable strategic success.

Over the past 20 years, TA Digital has positioned clients to achieve digital maturity by focusing on data, customer-centricity, and exponential return on investment; by melding exceptional user experience and data-driven methodologies with artificial intelligence and machine learning, we enable digital transformations that intelligently build upon the strategies we set into motion. We are known as a global leader that assists marketing and technology executives in understanding the digital ecosystem while identifying cultural and operational gaps within their business – ultimately ushering organizations toward a more mature model and profitable digital landscape.

Recognized in 2013, 2014, 2015, 2019, 2020 and 2021 Inc. 5000 list as one of the fastest growing companies in the United States, TA Digital is pleased also to share high-level strategic partnerships with world class digital experience platform companies like Adobe, SAP, AcquiacommercetoolsSitecore, and Elastic Path.

Talk to one of our experts