New Hybris Partnership Expands Content-Powered Commerce Options for TA Digital Customers

Feb 16, 2016


Global marketing-technology agency, TA Digital, has partnered with Hybris, renowned provider of enterprise, multichannel e-commerce and product content management (PCM) solutions headquartered in Switzerland. The agreement provides TA Digital’s customers with yet another world-class platform from which to deliver context-relevant user experiences driven by content and commerce.

“Today’s companies are in the throes of digital transformation,” says Rajiv Rohmetra, TA Digital CEO. “Our partnership with Hybris helps organizations improve the ways in which they engage with customers across all channels by delivering a more contextually relevant digital experience. That flexibility, combined with TA Digital’s extensive integration experience, means faster, more cost-effective implementations, greater ROI and a superior branding and purchase experience,” Rajiv adds.

Named a “Leader” by Gartner, Forrester

Gartner, a provider of research and analysis on the global information technology industry, honored Hybris in its April, 2015 “Critical Capabilities for Digital Commerce” report. Hybris received the highest product scores among vendors assessed in each of the three use cases, including Multichannel Enterprises Selling to Consumers, Large Enterprises Selling Globally to Consumers and Enterprises Selling to Other Enterprises or SMBs.

In June of 2015, Forrester Research Inc., another leading technology research company, named Hybris a “Leader” in its highly anticipated B2B Commerce Suites Wave™ report, citing features such as its modern, Java-based architecture, embedded product content management (PCM) capabilities, flexibility in bespoke scenarios, and robust partner ecosystem as reasons for Hybris’ popularity. In the Strategy and Market Presence categories, SAP C/4HANA received Forrester’s highest scores.

How does the Partnership Benefit TA Digital Customers?

Joining forces with Hybris greatly benefits companies who sell, or want to sell, online by providing the building blocks for a powerful, tightly integrated content-and-commerce solution. Regardless of which integrations businesses need, they can be assured that TA Digital has the expertise to implement them quickly and efficiently.

For more information, contact one of our offices today.

About TA Digital

TA Digital is the only global boutique agency that delivers the “best of both worlds” to clients seeking to achieve organizational success through digital transformation. Unlike smaller, regional agencies that lack the ability to scale or large organizations that succumb to a quantity-over-quality approach, we offer resource diversity while also providing meticulous attention to the details that enable strategic success.

Over the past 20 years, TA Digital has positioned clients to achieve digital maturity by focusing on data, customer-centricity and exponential return on investment; by melding exceptional user experience and data-driven methodologies with artificial intelligence and machine learning, we enable digital transformations that intelligently build upon the strategies we set into motion. We are known as a global leader that assists marketing and technology executives in understanding the digital ecosystem while identifying cultural and operational gaps within their business – ultimately ushering organizations toward a more mature model and profitable digital landscape.

Recognized in 2013, 2014, 2015, and 2019 Inc. 5000 list as one of the most successful technology companies in the United States, TA Digital is pleased also to share high-level strategic partnerships with world class digital experience platform companies like Adobe, SAP and Salesforce and possess global partnerships with industry leaders such as Sitecore, Episerver, Elastic Path, BigCommerce, AWS, Azure and Coveo.

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