Artificial Intelligence is an asset and it has made lives easier for marketers, as it automates work, enhances the performance and reduces errors. It is designed to understand the preferences, needs and purchasing pattern of the customers, in order to serve them better and help them make the right purchasing decision.
Bounce rates have a huge impact on the ecommerce store rankings. But what exactly is ‘bounce rate’? If you have an ecommerce store that has a high bounce rate, here’s how you can reduce bounce rates and boost ecommerce conversions.
iBeacons took both the business and the technical world by storm when the protocol developed by Apple was introduced at the Apple Worldwide Developer Conference in mid-2013. Since then, iBeacons have continued to be the object of interest and the buzzword for technical enthusiasts. It has led a horde of vendors to manufacture iBeacon compatible hardware transmitters called beacons. Let’s have a look at how iBeacons can change the way brands engage their customers.
Artificial intelligence and automation are fast becoming integral to marketing. More and more brands are using AI to deliver personalized experiences and customers too have embraced the shift to AI-driven marketing. However, experts believe that in this machine learning era, brands must also be cautious to not underestimate the role of emotions in every buyer’s purchase journey.
According to research by Baymard Institute on the best ways to improve online shopping, 67.45% of ecommerce shopping carts get abandoned. This means that out of every 100 customers, 67 customers will leave your ecommerce portal without making a purchase.
That’s it, I’ve had enough. Enough of stupid UI decisions, enough of attacking me just to buy a computer desk. Am I going to ditch a $900 desk I just bought from you because you just released a new desk, based on a browser push notification? Hell no. Then I get the EU-mandated cookie notice, and it takes up a full bar across the bottom of the page, followed by a pop-up for create an account for updates, that… are somehow different than push notices you are going to send to my browser? And then as I dismiss that and look at a product, another pop up that says if I sign up now, I can get 10% discounts and exclusive offers.
According to a research, the future of marketing lies in the way digital marketers work alongside machine learning (ML) based tools. Not surprising, considering artificial intelligence (AI) is already playing a huge role in streamlining marketing processes and making businesses more effective. As ML & AI become more commonplace in the digital marketing landscape, it’s imperative that digital marketers learn how to apply ML to their digital marketing campaigns.
In this emerging era of AI-driven marketing, CMOs must ensure that their teams stay ahead on AI adoption.Read our blog to unlock the power of Artificial Intelligence here’s what chief marketers need to remember.
While the hype about AI in marketing is real, it’s important to understand how Artificial Intelligence is transforming day to day marketing activities. Here are 10 examples of AI in marketing.
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