How do you identify the right marketing channels to get the most out of your digital marketing campaign? What you need is an effective cross-channel attribution model. In this blog post, we will explore 3 marketing attribution models to help drive high ROI in 2020.
One of the major areas where B2B will witness a transformation is the emergence of new technologies. Experts believe that just like their B2C counterparts, here how the contrarian the mindset of the modern B2B buyer.
87% of marketers believe that account-based marketing delivers a better ROI, it improves customer lifetime values by 80% and 86% of win rates, and there is a 36% increase in customer retention rates. Here’s how you can engage your customers and increase sales.
If you have a digital presence, AI is already impacting your daily life. Learn about the benefits of Artificial Intelligence in Marketing Automation
Artificial Intelligence is an asset and it has made lives easier for marketers, as it automates work, enhances the performance and reduces errors. It is designed to understand the preferences, needs and purchasing pattern of the customers, in order to serve them better and help them make the right purchasing decision.
Choosing a marketing automation platform is never easy. The market is flooded with tools that offer a multitude of capabilities to suit different business needs. In this article, we will talk about the 5 critical steps in successfully implementing a marketing automation platform.
Digital marketing is defined as the advertising or promotion of products and services through digital channels such as search engines, email, websites, social media, and mobile apps.
Modern marketers have the unique opportunity to use these massive volumes of customer data to drive their campaigns at every point of engagement. Here are 5 data-driven marketing trends for marketers in 2019
45% of businesses acquire new customers through data-driven marketing, and 40% businesses plan to increase their data driven marketing budget. Here’s how you can use data more effectively in marketing.
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