Why your E-Commerce Experience Needs a Headless Platform
Customers today choose to engage with brands that offer the most personalized, unique, and consistent experiences. If your customer experience is not differentiated, there will be significant churn. And if your brand doesn’t measure up, you will not just lose your audience but also your reputation and market share.
Audiences want the freedom to interact, engage, and transact with you anywhere and anytime. This can be made possible only by supporting both full-spectrum selling & personalized experiences as well as data-driven merchant tools. So, how competent do you think would be a traditional commerce platform in delivering experiences that are personalized, targeted, and customized as per specific customer needs?
Headless commerce is emerging as the latest way to purchase commerce capabilities, with retailers moving towards cloud-based, service-oriented architectures that implement commerce solutions in a more modern and modular fashion. But what exactly is headless commerce, you may ask?
Headless commerce means that your customer experience is no longer driven by the capabilities of your e-commerce platform. Instead, your customer experience leads the way. This allows all of your website options across channels − desktop, mobile, and app to be connected on a single system. It also creates a brilliant space for truly creative commerce, allowing for a unique experience and a highly effective way to engage your customers.
Let’s have a look at the 3 key benefits of employing a headless e-commerce platform
1. Customize your solution to your needs
Traditional platforms come with a number of features such as content management, catalogue management, etc. However, these monolithic e-commerce solutions also required brands to embrace their capabilities across the board. Headless/ API-based solutions are the complete opposite and allow brands to select and utilize the capabilities that match the system to the business needs.
2. Make user experiences consistent
Even though customers’ needs change along their buyer journey, their experience across touchpoints must be consistent and continuous. A headless e-commerce solution decouples commerce from customer experience. This allows all customer aspects of the experience such as the user interface and other UX features to be controlled in the CMS.
3. Personalize the customer experience
When brands personalize their customer experiences, audiences turn into buyers and customers turn into loyalists. People like to buy from companies that understand their personal needs and demonstrate this across all touchpoints. The e-commerce system knows exactly what a customer has bought no matter how they made their purchases. And brands can make the most of this data to personalize and customize their offers.
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Over the past 19 years, we have completed thousands of digital projects globally. We have one of the largest and deepest multi-solutions digital consulting teams in the world. Our Commerce Martech services can help you deliver effective multichannel commerce campaigns that increase sales. We can help you deploy chatbots to serve as a concierge for your customers, providing them with a high touch personalized shopping experience and seamless low-cost customer journey. Talk to our team of Digital Commerce Experts today.
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About TA Digital
TA Digital is the only global boutique digital transformation agency that helps organizations realize immediate and long-lasting value through exceptional user experience and data-driven methodology. For nearly two decades, we have been helping clients overcome the lack of scale and resource diversity of small regional agencies and the quantity-not-quality approach of large system integrators. We are known as a global leader that helps marketing and technology executives understand the digital ecosystem, identify operational gaps within their organization and finally ushering them into a more mature and profitable digital landscape.
TA Digital has high-level strategic partnerships with digital experience platform companies like Adobe, SAP and Salesforce. TA Digital also has global partnerships with industry leaders like Sitecore, Episerver, Elastic Path, BigCommerce, AWS, Azure and Coveo. The company was also recognized in 2013, 2014, 2015, and 2019 Inc. 5000 list as one of the most successful technology companies in the United States.