Why your E-Commerce Experience Needs a Headless Platform

By Joseph Brannon 2 min read

Why your E-Commerce Experience Needs a Headless Platform

April 26, 2018

By Joseph Brannon

Customers today choose to engage with brands that offer the most personalized, unique, and consistent experiences. If your customer experience is not differentiated, there will be significant churn. And if your brand doesn’t measure up, you will not just lose your audience but also your reputation and market share.

Audiences want the freedom to interact, engage, and transact with you anywhere and anytime. This can be made possible only by supporting both full-spectrum selling & personalized experiences as well as data-driven merchant tools. So, how competent do you think would be a traditional commerce platform in delivering experiences that are personalized, targeted, and customized as per specific customer needs?

Headless commerce is emerging as the latest way to purchase commerce capabilities, with retailers moving towards cloud-based, service-oriented architectures that implement commerce solutions in a more modern and modular fashion. But what exactly is headless commerce, you may ask?

Headless commerce means that your customer experience is no longer driven by the capabilities of your e-commerce platform. Instead, your customer experience leads the way. This allows all of your website options across channels − desktop, mobile, and app to be connected on a single system. It also creates a brilliant space for truly creative commerce, allowing for a unique experience and a highly effective way to engage your customers.

Let’s have a look at the 3 key benefits of employing a headless e-commerce platform

1. Customize your solution to your needs

Traditional platforms come with a number of features such as content management, catalogue management, etc. However, these monolithic e-commerce solutions also required brands to embrace their capabilities across the board. Headless/ API-based solutions are the complete opposite and allow brands to select and utilize the capabilities that match the system to the business needs.

2. Make user experiences consistent

Even though customers’ needs change along their buyer journey, their experience across touchpoints must be consistent and continuous. A headless e-commerce solution decouples commerce from customer experience. This allows all customer aspects of the experience such as the user interface and other UX features to be controlled in the CMS.

3. Personalize the customer experience

When brands personalize their customer experiences, audiences turn into buyers and customers turn into loyalists. People like to buy from companies that understand their personal needs and demonstrate this across all touchpoints. The e-commerce system knows exactly what a customer has bought no matter how they made their purchases. And brands can make the most of this data to personalize and customize their offers.

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About TA Digital

TA Digital is an innovative digital transformation agency, specializing in delivering digital experience, commerce, and marketing solutions. For nearly two decades, we have been helping traditional businesses transform and create dynamic digital cultures through disruptive strategies and agile deployment of innovative solutions. We are known as a global leader in the digital technology industry for helping marketing leaders achieve their revenue targets, create profitable, omni-channel customer and commerce experiences. TA Digital has high-level strategic partnerships with digital technology companies AdobeMicrosoftSitecoreAcquiaMarketoSAP HybrisElastic Path, IBM Watson Marketing, Coveo and Episerver. The company was named on 2013, 2014, 2015 Inc. 5000 list as one of the fastest-growing technology companies in the United States.