What’s so Special about the Oracle ATG eCommerce Platform?
April 25, 2019
Recent studies have shown that ecommerce is one of the fastest growing sectors today. In the fast-evolving ecommerce technology landscape, user profiles varying from B2C, B2B and C2C to merchants and retailers can use Oracle ATG Commerce platform to implement fully functional ecommerce portals, social or commercial sites, and mobile applications. Oracle ATG eCommerce provides support for both B2C and B2B business models. Below are some of the key features of the Oracle ATG eCommerce platform.
1. Personalization capabilities
The personalization module (DPS) provides control to customize the content as per the customer interest, targeting content based on the customer interest. Scenarios module (DSS) extends the content targeting capabilities of the Personalization module. You can have customized content in a way that changes dynamically for each user. Scenarios are time-sensitive, event-driven campaigns designed to manage interactions between site visitors and content over a long period.
2. Data anywhere architecture
Since this is XML based completely data source independent, data anywhere architecture means implementation is independent of the data source. It could be a database like Oracle, MySQL …etc. or File system, LDAP Directory content management systems or even both. So, in simple words, it means that you don’t have to change your code if you change your database.
(ACL) Access Control List gives you control at a very low level. You can control who has access to which data at the data type, data object, even down to the individual property.
3. Payment integration support
Oracle ATG eCommerce supports various payment gateway integrations, which includes credit card, PayPal or any other payment mode. The code can be customized to any payment method you want.
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4. Application server support
Oracle ATG eCommerce applications are built on the concept of component-based model. It supports most of the major application servers like JBOSS, WebLogic, WebSphere. The component model is implemented using JSP and Java Beans which is easy and widely used.
TA digital has a decade of experience in implementing ecommerce solution for simple to complex business models. Please feel free to reach out for any of your ecommerce requirements.
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