What’s so Special about the Oracle ATG eCommerce Platform?

By Jagadish Mugali 3 min read

Recent studies have shown that ecommerce is one of the fastest growing sectors today. In the fast-evolving ecommerce technology landscape, user profiles varying from B2C, B2B and C2C to merchants and retailers can use Oracle ATG Commerce platform to implement fully functional ecommerce portals, social or commercial sites, and mobile applications. Oracle ATG eCommerce provides support for both B2C and B2B business models. Below are some of the key features of the Oracle ATG eCommerce platform.

What’s so Special about the Oracle ATG eCommerce Platform?

1. Personalization capabilities

The personalization module (DPS) provides control to customize the content as per the customer interest, targeting content based on the customer interest. Scenarios module (DSS) extends the content targeting capabilities of the Personalization module. You can have customized content in a way that changes dynamically for each user. Scenarios are time-sensitive, event-driven campaigns designed to manage interactions between site visitors and content over a long period.

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2. Data anywhere architecture

Since this is XML based completely data source independent, data anywhere architecture means implementation is independent of the data source. It could be a database like Oracle, MySQL …etc. or File system, LDAP Directory content management systems or even both. So, in simple words, it means that you don’t have to change your code if you change your database.

What’s so Special about the Oracle ATG eCommerce Platform?

(ACL) Access Control List gives you control at a very low level. You can control who has access to which data at the data type, data object, even down to the individual property.

3. Payment integration support

Oracle ATG eCommerce supports various payment gateway integrations, which includes credit card, PayPal or any other payment mode. The code can be customized to any payment method you want.

 

Read our latest blog to learn about Experiential Commerce: Looking Beyond Just ‘Selling’  ||  Talk to our team of experts who will increase conversions by helping you select the right Digital Commerce platform for your business.

4. Application server support

Oracle ATG eCommerce applications are built on the concept of component-based model. It supports most of the major application servers like JBOSS, WebLogic, WebSphere. The component model is implemented using JSP and Java Beans which is easy and widely used.

 

TA digital has a decade of experience in implementing ecommerce solution for simple to complex business models. Please feel free to reach out for any of your ecommerce requirements.

 

Get Help from Our Experts

Over the past 19 years, we have completed thousands of digital projects globally. We have one of the largest and deepest multi-solutions digital consulting teams in the world. Our Commerce Martech services can help you deliver effective multichannel commerce campaigns that increase sales. We can help you deploy chatbots to serve as a concierge for your customers, providing them with a high touch personalized shopping experience and seamless low-cost customer journey. Talk to our team of Digital Commerce Experts today.

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About TA Digital

TA Digital is the only global boutique digital transformation agency that helps organizations realize immediate and long-lasting value through exceptional user experience and data-driven methodology. For nearly two decades, we have been helping clients overcome the lack of scale and resource diversity of small regional agencies and the quantity-not-quality approach of large system integrators. We are known as a global leader that helps marketing and technology executives understand the digital ecosystem, identify operational gaps within their organization and finally ushering them into a more mature and profitable digital landscape.

TA Digital has high-level strategic partnerships with digital experience platform companies like AdobeSAP and Salesforce. TA Digital also has global partnerships with industry leaders like SitecoreEpiserverElastic PathBigCommerce, AWS, Azure and Coveo. The company was also recognized in 2013, 2014, 2015, and 2019 Inc. 5000 list as one of the most successful technology companies in the United States.

Jagadish Mugali

Written By

Jagadish Mugali