What’s so Special about the Oracle ATG eCommerce Platform?

By Jagadish Mugali 3 min read

Recent studies have shown that ecommerce is one of the fastest growing sectors today. In the fast-evolving ecommerce technology landscape, user profiles varying from B2C, B2B and C2C to merchants and retailers can use Oracle ATG Commerce platform to implement fully functional ecommerce portals, social or commercial sites, and mobile applications. Oracle ATG eCommerce provides support for both B2C and B2B business models. Below are some of the key features of the Oracle ATG eCommerce platform.

What’s so Special about the Oracle ATG eCommerce Platform?

1. Personalization capabilities

The personalization module (DPS) provides control to customize the content as per the customer interest, targeting content based on the customer interest. Scenarios module (DSS) extends the content targeting capabilities of the Personalization module. You can have customized content in a way that changes dynamically for each user. Scenarios are time-sensitive, event-driven campaigns designed to manage interactions between site visitors and content over a long period.

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2. Data anywhere architecture

Since this is XML based completely data source independent, data anywhere architecture means implementation is independent of the data source. It could be a database like Oracle, MySQL …etc. or File system, LDAP Directory content management systems or even both. So, in simple words, it means that you don’t have to change your code if you change your database.

What’s so Special about the Oracle ATG eCommerce Platform?

(ACL) Access Control List gives you control at a very low level. You can control who has access to which data at the data type, data object, even down to the individual property.

3. Payment integration support

Oracle ATG eCommerce supports various payment gateway integrations, which includes credit card, PayPal or any other payment mode. The code can be customized to any payment method you want.

 

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4. Application server support

Oracle ATG eCommerce applications are built on the concept of component-based model. It supports most of the major application servers like JBOSS, WebLogic, WebSphere. The component model is implemented using JSP and Java Beans which is easy and widely used.

 

TA digital has a decade of experience in implementing ecommerce solution for simple to complex business models. Please feel free to reach out for any of your ecommerce requirements.

 

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Over the past 19 years, we have completed thousands of digital projects globally. We have one of the largest and deepest multi-solutions digital consulting teams in the world. Our Commerce Martech services can help you deliver effective multichannel commerce campaigns that increase sales. We can help you deploy chatbots to serve as a concierge for your customers, providing them with a high touch personalized shopping experience and seamless low-cost customer journey. Talk to our team of Digital Commerce Experts today.

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About TA Digital

TA Digital is the only global boutique agency that delivers the “best of both worlds” to clients seeking to achieve organizational success through digital transformation. Unlike smaller, regional agencies that lack the ability to scale or large organizations that succumb to a quantity-over-quality approach, we offer resource diversity while also providing meticulous attention to the details that enable strategic success.

Over the past 20 years, TA Digital has positioned clients to achieve digital maturity by focusing on data, customer-centricity and exponential return on investment; by melding exceptional user experience and data-driven methodologies with artificial intelligence and machine learning, we enable digital transformations that intelligently build upon the strategies we set into motion. We are known as a global leader that assists marketing and technology executives in understanding the digital ecosystem while identifying cultural and operational gaps within their business – ultimately ushering organizations toward a more mature model and profitable digital landscape.

Recognized in 2013, 2014, 2015, and 2019 Inc. 5000 list as one of the most successful technology companies in the United States, TA Digital is pleased also to share high-level strategic partnerships with world class digital experience platform companies like Adobe, SAP and Salesforce and possess global partnerships with industry leaders such as Sitecore, Episerver, Elastic Path, BigCommerce, AWS, Azure and Coveo.

Jagadish Mugali

Written By

Jagadish Mugali