What’s New and What’s Next in Digital Marketing Technology?

By Deborah Gibbs 2 min read

Every year, the latest and next marketing trends generate a lot of buzz. As we inch closer to mid-year, the technology trends that will dominate our attention for the rest of this year are clearly evident.

As a global martech agency, TA Digital is privileged to be at the forefront of developments that promise to transform the way digital experiences are created, delivered and measured. In fact, all of TA Digital’s partners are innovators in the martech field.

Trends We Are Watching

For digital marketers and marketing technologists, there’s never been a more exhilarating or rewarding time. To learn how each TA Digital partner plans to rock the digital world, we invite you to click on their site links below. Look around. Peruse their solutions. Glimpse the advances that are happening right now, as well as those that are just around the corner.

But before you see what our partners are doing, take a moment to review some of the trends we’re following closely. What other trends would you add?

  • Personalized user experiences
  • CMS-marketing automation integrations
  • E-commerce
  • Location-based marketing technology
  • Real-time engagement
  • The growth of “big data” and analytics
  • Account-based marketing (ABM)
  • The impact of the Internet of Things (IoT) on martech infrastructure

Follow the Marketing Technology Leaders

Want to know what’s new and what’s next in marketing technology? Check out the following TA Digital partners, who are raising the bar and setting the trends:

Web Content Management

Database

Marketing Automation

Commerce

Online Video

Targeting and Personalization

Technology Platforms

Explore Additional Resources

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GET HELP FROM OUR EXPERTS

Over the past 19 years, we have completed thousands of digital projects globally. We have one of the largest and deepest multi-solutions digital consulting teams in the world. Our proprietary processes and years of Digital Experience expertise have earned us a 97% customer satisfaction rating with our clients ranging from Global Fortune 1000 to Mid-Market Enterprises, leading educational institutions, and Non-Profits.

Contact us today to see how we can help your organization to implement new digital marketing trends.

About TA Digital

TA Digital is the only global boutique agency that delivers the “best of both worlds” to clients seeking to achieve organizational success through digital transformation. Unlike smaller, regional agencies that lack the ability to scale or large organizations that succumb to a quantity-over-quality approach, we offer resource diversity while also providing meticulous attention to the details that enable strategic success.

Over the past 20 years, TA Digital has positioned clients to achieve digital maturity by focusing on data, customer-centricity and exponential return on investment; by melding exceptional user experience and data-driven methodologies with artificial intelligence and machine learning, we enable digital transformations that intelligently build upon the strategies we set into motion. We are known as a global leader that assists marketing and technology executives in understanding the digital ecosystem while identifying cultural and operational gaps within their business – ultimately ushering organizations toward a more mature model and profitable digital landscape.

Recognized in 2013, 2014, 2015, and 2019 Inc. 5000 list as one of the most successful technology companies in the United States, TA Digital is pleased also to share high-level strategic partnerships with world class digital experience platform companies like Adobe, SAP and Salesforce and possess global partnerships with industry leaders such as Sitecore, Episerver, Elastic Path, BigCommerce, AWS, Azure and Coveo.

Deborah Gibbs

Written By

Deborah Gibbs