Programmatic Advertising: Reasons to fall in love with it – if you’re not already

Dec 26, 2017

By Kirsten Oelrich

As a marketer, you are constantly challenged to deliver faster results and demonstrate campaign effectiveness. You’re also expected to stay up to date with trends and technologies, foresee impending obstacles in your campaigns, and be prepared to address them.

The problem is that you only have a limited number of hours in a day. Wouldn’t it be great if you could simply automate most of your tasks to run them programmatically?

Welcome to the world of Programmatic Advertising. Programmatic software makes your life as a marketer easier by automating ad buying and ad placement, and optimizing your campaign in real time to maximize results. This means you save time and maximize impact, and do so with lesser effort.

“By 2019, 60% of all digital ad spend will be bought and managed through an automated system.”

Source: www.cmo.com

But what makes Programmatic Advertising so effective? Read below to find out why modern day marketers are falling in love with Programmatic Advertising.

REASONS TO LOVE PROGRAMMATIC ADVERTISING

Programmatic Advertising provides real-time insights

Programmatic Advertising gives you access to real-time analytics on your campaign performance. This enables you to optimize your efforts and use your budget more effectively by reaching a targeted audience segment rather than carpet bomb a non-segmented audience set.

“50% of marketers use programmatic for buying smartphone inventory.”

Source: www.cmo.com

Programmatic Advertising is more transparent

Programmatic Advertising allows advertisers to view the sites their advertisements are reaching, the customer profiles showing interest in their ads, and most importantly – the costs associated with their advertisements. Advertisers have access to all of this information in real time without having to wait until the campaign is over.

“62% of media-buying professionals who are increasing spend on programmatic TV said the main benefit is reaching a more target audience.”

Source: www.cmo.com

Programmatic Advertising provides better ROI

Programmatic Advertising empowers you to run more effective and impactful campaigns by providing performance metrics and insights to help you optimize and calibrate your advertisements for higher returns on investment.

Programmatic Advertising fights fraud

Fraud is one of the major concerns in all forms of display advertising. Some unscrupulous publishers earn money based on ad impressions by purchasing traffic to inflate the number of impressions. Programmatic Advertising helps you combat advertising fraud by allowing you to market to consumers with specific behavioral characteristics. Automated traffic rarely behaves the same as human traffic. By utilizing programmatic campaigns targeting specific types of consumers, the majority of your ads reach actual humans who have the ability to act on the messages they see.

Programmatic Advertising delivers tremendous efficiency, helping marketers reach their goals faster with lesser effort and greater effectiveness. It’s no surprise that automated technologies that reduce time and effort are gradually outdoing manual tasks.

To know more about Programmatic Advertising and how you can implement it to maximize returns on your advertising investments, reach out to our team.

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