The Experience Era in Manufacturing: 3 Things You Need to Know
April 19, 2018
The manufacturing sector has traditionally had very little in common with the idea of customer experience. But times have changed. The industry is today a global behemoth and the customer engagement necessities of this digital era are a formidable challenge.
Today’s manufacturers compete in a market where the product alone is not the differentiator anymore. Customers expect high-quality service and support and these are key considerations when making purchase decisions. Understandably, digital customer engagement is one area where global manufacturing corporations must not only catch up but also prepare to outdo each other.
However, in today’s era of diminishing customer loyalty and growing competition, manufacturers need a well-defined customer experience strategy to ensure customer satisfaction and boost revenues.
What does it take for manufacturers to deliver experiences that engage and convert? Let’s look at the 4 key areas you must focus on to attract, engage, and convert the always-connected digital native of today.
Know Your Customers
Manufacturers must be committed to providing customers with the products they want. To achieve this, they must aim to extract the information that really matters. By studying customer data and evaluating individual behaviors, manufacturers can help audiences make relevant choices easily and faster through predictive marketing.
There’s no substitute to a personalized customer experience. A robust personalized experience differentiates your brand from competitors by establishing direct, one-to-one relationships. Don’t forget that your audience is a busy lot and a personalized message will not only save their time but also help you stand out from a sea of competitors.
Your competitors will not miss a chance to sneak in and steal your customers no matter how mature your customer relationships re. Make sure you’re present and visible across their digital journey. Connect with audiences across all touchpoints and on every channel to ensure a consistent experience. Today’s customers are always connected.
Explore Additional Resources
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Reach out to our Adobe Experience Cloud Consulting team which specializes in helping you deliver seamless, intelligent, and personalized customer experiences.
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About TA Digital
TA Digital is an innovative digital transformation agency, specializing in delivering digital experience, commerce, and marketing solutions. For nearly two decades, we have been helping traditional businesses transform and create dynamic digital cultures through disruptive strategies and agile deployment of innovative solutions. We are known as a global leader in the digital technology industry for helping marketing leaders achieve their revenue targets, create profitable, omni-channel customer and commerce experiences. TA Digital has high-level strategic partnerships with digital technology companies Adobe, Microsoft, Sitecore, Acquia, Marketo, SAP Hybris, Elastic Path, IBM Watson Marketing, Coveo and Episerver. The company was named on 2013, 2014, 2015 Inc. 5000 list as one of the fastest-growing technology companies in the United States.