The Experience Era in Manufacturing: 3 Things You Need to Know

By Kirsten Oelrich 2 min read

The manufacturing sector has traditionally had very little in common with the idea of customer experience. But times have changed. The industry is today a global behemoth and the customer engagement necessities of this digital era are a formidable challenge.

Today’s manufacturers compete in a market where the product alone is not the differentiator anymore. Customers expect high-quality service and support and these are key considerations when making purchase decisions. Understandably, digital customer engagement is one area where global manufacturing corporations must not only catch up but also prepare to outdo each other.

However, in today’s era of diminishing customer loyalty and growing competition, manufacturers need a well-defined customer experience strategy to ensure customer satisfaction and boost revenues.

What does it take for manufacturers to deliver experiences that engage and convert? Let’s look at the 4 key areas you must focus on to attract, engage, and convert the always-connected digital native of today.

Know Your Customers

Manufacturers must be committed to providing customers with the products they want. To achieve this, they must aim to extract the information that really matters. By studying customer data and evaluating individual behaviors, manufacturers can help audiences make relevant choices easily and faster through predictive marketing.

Always Personalize

There’s no substitute to a personalized customer experience. A robust personalized experience differentiates your brand from competitors by establishing direct, one-to-one relationships. Don’t forget that your audience is a busy lot and a personalized message will not only save their time but also help you stand out from a sea of competitors.

Be Everywhere

Your competitors will not miss a chance to sneak in and steal your customers no matter how mature your customer relationships re. Make sure you’re present and visible across their digital journey. Connect with audiences across all touchpoints and on every channel to ensure a consistent experience. Today’s customers are always connected.

Explore Additional Resources

Learn how you can select the best Digital Experience platform for your business.

Reach out to our Adobe Experience Cloud Consulting team which specializes in helping you deliver seamless, intelligent, and personalized customer experiences.

Our Certified Sitecore Experience Platform and Sitecore MVP’s specialize in helping you deliver seamless contextually personalized customer experiences.

Schedule a meeting with our team today to see how we can help you save time and money with the digital transformation initiatives.

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Over the past 19 years, we have completed thousands of digital projects globally. We have one of the largest and deepest multi-solutions digital consulting teams in the world. Our proprietary processes and years of Digital Experience expertise have earned us a 97% customer satisfaction rating with our clients ranging from Global Fortune 1000 to Mid-Market Enterprises, leading educational institutions, and Non-Profits.

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About TA Digital

TA Digital is the only global boutique agency that delivers the “best of both worlds” to clients seeking to achieve organizational success through digital transformation. Unlike smaller, regional agencies that lack the ability to scale or large organizations that succumb to a quantity-over-quality approach, we offer resource diversity while also providing meticulous attention to the details that enable strategic success.

Over the past 20 years, TA Digital has positioned clients to achieve digital maturity by focusing on data, customer-centricity and exponential return on investment; by melding exceptional user experience and data-driven methodologies with artificial intelligence and machine learning, we enable digital transformations that intelligently build upon the strategies we set into motion. We are known as a global leader that assists marketing and technology executives in understanding the digital ecosystem while identifying cultural and operational gaps within their business – ultimately ushering organizations toward a more mature model and profitable digital landscape.

Recognized in 2013, 2014, 2015, and 2019 Inc. 5000 list as one of the most successful technology companies in the United States, TA Digital is pleased also to share high-level strategic partnerships with world class digital experience platform companies like Adobe, SAP and Salesforce and possess global partnerships with industry leaders such as Sitecore, Episerver, Elastic Path, BigCommerce, AWS, Azure and Coveo.

Kirsten Oelrich

Written By

Kirsten Oelrich