The Experience Era in Manufacturing: 3 Things You Need to Know

By Kirsten Oelrich 2 min read

The Experience Era in Manufacturing: 3 Things You Need to Know

April 19, 2018

By Kirsten Oelrich

The manufacturing sector has traditionally had very little in common with the idea of customer experience. But times have changed. The industry is today a global behemoth and the customer engagement necessities of this digital era are a formidable challenge.

Today’s manufacturers compete in a market where the product alone is not the differentiator anymore. Customers expect high-quality service and support and these are key considerations when making purchase decisions. Understandably, digital customer engagement is one area where global manufacturing corporations must not only catch up but also prepare to outdo each other.

However, in today’s era of diminishing customer loyalty and growing competition, manufacturers need a well-defined customer experience strategy to ensure customer satisfaction and boost revenues.

What does it take for manufacturers to deliver experiences that engage and convert? Let’s look at the 4 key areas you must focus on to attract, engage, and convert the always-connected digital native of today.

Know Your Customers

Manufacturers must be committed to providing customers with the products they want. To achieve this, they must aim to extract the information that really matters. By studying customer data and evaluating individual behaviors, manufacturers can help audiences make relevant choices easily and faster through predictive marketing.

Always Personalize

There’s no substitute to a personalized customer experience. A robust personalized experience differentiates your brand from competitors by establishing direct, one-to-one relationships. Don’t forget that your audience is a busy lot and a personalized message will not only save their time but also help you stand out from a sea of competitors.

Be Everywhere

Your competitors will not miss a chance to sneak in and steal your customers no matter how mature your customer relationships re. Make sure you’re present and visible across their digital journey. Connect with audiences across all touchpoints and on every channel to ensure a consistent experience. Today’s customers are always connected.

Explore Additional Resources

Learn how you can select the best Digital Experience platform for your business.

Reach out to our Adobe Experience Cloud Consulting team which specializes in helping you deliver seamless, intelligent, and personalized customer experiences.

Our Certified Sitecore Experience Platform and Sitecore MVP’s specialize in helping you deliver seamless contextually personalized customer experiences.

Schedule a meeting with our team today to see how we can help you save time and money with the digital transformation initiatives.

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Over the past 19 years, we have completed thousands of digital projects globally. We have one of the largest and deepest multi-solutions digital consulting teams in the world. Our proprietary processes and years of Digital Experience expertise have earned us a 97% customer satisfaction rating with our clients ranging from Global Fortune 1000 to Mid-Market Enterprises, leading educational institutions, and Non-Profits.

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About TA Digital

TA Digital is an innovative digital transformation agency, specializing in delivering digital experience, commerce, and marketing solutions. For nearly two decades, we have been helping traditional businesses transform and create dynamic digital cultures through disruptive strategies and agile deployment of innovative solutions. We are known as a global leader in the digital technology industry for helping marketing leaders achieve their revenue targets, create profitable, omni-channel customer and commerce experiences. TA Digital has high-level strategic partnerships with digital technology companies AdobeMicrosoftSitecoreAcquiaMarketoSAP Commerce CloudElastic Path, IBM Watson Marketing, Coveo and Episerver. The company was named on 2013, 2014, 2015, 2019 Inc. 5000 list as one of the fastest-growing technology companies in the United States.

Kirsten Oelrich

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Kirsten Oelrich