Sitecore Symposium 2017: Looking Forward

October 10, 2017

By Thomas B. Howard – Director of .Net Practice

Sitecore Symposium is just around the corner! This is easily my favorite technical conference. For a developer, it’s almost information overload. There are just so many sessions to help you learn new features and polish old skills. And for the digital marketer, there are great tracks on marketing, strategy, and how to pull it all together.

Sitecore has decided to start hosting Symposium every year going forward, so we’ll no longer have to wait two years for the next event. And there is so much to look forward to!

We can’t wait to meet up with our wonderful clients. We’re looking forward to seeing all of you at our customer appreciation dinner on Tuesday night.

And we look forward to getting together with our partners like Microsoft and Coveo. There will be some great sessions on how their products can make your Sitecore Experience Platform even more powerful.

To help put all of it in context, here are some major themes you’ll want to keep an eye on throughout the event.

Sitecore Commerce

They’ll be lots of good breakout sessions covering all aspects of deploying Sitecore on Azure. This has clearly become Sitecore’s platform of choice, and they are continuing to improve and enhance your deployment options.

As a Microsoft partner, we are also big fans of Azure. And it’s a natural fit with Sitecore. Sitecore’s advanced architecture allows you to break out roles and scale each as needed. So whether you’re primarily interested in running a few Virtual Machines to host Sitecore, or ready to take on a full-blown platform as a service (PAAS) deployment, Azure and TA Digital can make it happen.

Azure

They’ll be lots of good breakout sessions covering all aspects of deploying Sitecore on Azure. This has clearly become Sitecore’s platform of choice and they are continuing to improve and enhance your deployment options.

As a Microsoft partner we are also big fans of Azure. And it’s a natural fit with Sitecore. Sitecore’s advanced architecture allows you to break out roles and scale each as needed. So whether you’re primarily interested in running a few Virtual Machines to host Sitecore, or ready to take on a full blown platform as a service (PAAS) deployment, Azure and TA Digital can make it happen.

Search and Machine Learning

AI and Machine learning are fast becoming part of the CMS world – especially when applied to analytics, or used in personalization. The developer track at Symposium offers several “how to” sessions to get you started. Our partner Coveo will be presenting on “Why AI-Powered Search is the key to Website Personalization”. It promises to be a compelling session as we learn how to make personalization not just better, but, easier as well!

In the recent webinar we co-hosted with Coveo, we focused on how search has now gone far beyond simply indexing your content. It’s about delivering truly relevant and personalized results to your users. That requires really thinking about what your users are looking for and the use of a modern search platform, like Coveo, which implements machine learning and related search algorithms.

At TA Digital, we’ve started working on our own personalization and real-time recommendation engine based on Coveo and Microsoft AI service, all wrapped up in a fun, slack-based, chat-bot. Come by our booth for a demo and learn more.

Finally…

And, of course, there are sure to be both surprises and major announcements this year. I expect the very first keynote speaker will make a big announcement. I can’t share it with you just yet, but I promise to share more details as soon as the word is out!

Visit our Team @ Sitecore Symposium 2017

Visit us at our booth #513 to talk about what exciting things you’re learning at Symposium, and we’ll show you how we can make it a reality for your organization. You can also register below for a chance to win Bose – SoundSportPulse Wireless Headphones.

Register Here

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About TA Digital

TA Digital is an innovative digital transformation agency, specializing in delivering digital experience, commerce, and marketing solutions. For nearly two decades, we have been helping traditional businesses transform and create dynamic digital cultures through disruptive strategies and agile deployment of innovative solutions. We are known as a global leader in the digital technology industry for helping marketing leaders achieve their revenue targets, create profitable, omni-channel customer and commerce experiences. TA Digital has high-level strategic partnerships with digital technology companies AdobeMicrosoftSitecoreAcquiaMarketoSAP HybrisElastic Path, IBM Watson Marketing, and Episerver. The company was named on 2013, 2014, 2015 Inc. 5000 list as one of the fastest-growing technology companies in the United States.