How Real-time Campaign Analysis Can Help You Master Cross-Channel Marketing
Apr 26, 2017
Will Embracing Realtime Campaign Analysis Help You Master Cross-channel Marketing?
What determines how viable your cross-channel outreach strategies are? Sure, you’ve put staggering effort into creating eye-grabbing campaign assets and delivering your content to receptive audiences, but is that really enough?
If you’re dealing with multiple outreach channels, then taking too long to analyze your data will result in incorrect conclusions. When you act on these mistaken assumptions, your business will become vulnerable to all of the tribulations that come along with them.
No matter how effective your marketing efforts initially seem, the reality is that you’ll need to engage in thorough feedback analysis to truly comprehend their impacts. You can’t afford to settle for oversights, so real-time analysis tools like Adobe Campaign’s Dynamic Reporting might hold the key to strategizing the right way.
Cross-channel Analysis Isn’t Optional
No outreach effort exists in a vacuum, and big players are taking notice of the connections between distinct marketing channels. From Google’s attempts to create an all-encompassing feedback loop to Microsoft’s focus on knowledge management, digital outreach giants understand the value of broader perspectives and up-to-the-second data. Do you?
The Dangers of Delays
It’s important to realize that broad viewpoints are no substitutes for immediate feedback. The longer you wait to gauge the results of a given campaign action, the higher the chances are that other events will have time to impact the information that you’re analyzing.
Delayed feedback may be better than having no feedback at all, but it’s not much of an improvement. When you use old data points, you lose sight of current trends, and your attempts to tailor experiences to user preferences come off as outmoded.
Why Transition to Adobe Campaign’s Dynamic Reporting?
Cross-channel marketing raises many tough questions. Does your latest campaign’s recent success reflect the power of your inspired branding, or did it get a boost from a subsequent pricing adjustment you made in your online store? When you promote a new deal on Facebook, how does it connect to your Instagram following’s growth a month later? To understand these kinds of phenomena, you need to eradicate the delays between when you take action and when you measure the ramifications of your efforts.
Dynamic Reporting by Adobe powers your transition from pre packaged marketing statistics to living, breathing data that grants you the vision to observe events as they unfold. Announced at the 2017 Adobe Summit, this toolset incorporates features like an intuitive canvas workflow that helps you organize and present the most relevant information to clients and stakeholders.
Adobe Campaign’s novel tools let you identify subtle insights without needing an advanced degree in data analysis. Thanks to a straightforward drag-and-drop interface, it’s easy to generate reports that speak to your intended audiences so that you can communicate freely.
Using Real-time Information to Inform Your Cross-channel Endeavors
Dynamic Reporting’s most obvious advantage is the fact that it aggregates cross-channel data points as they’re generated to deliver revelatory perspectives. Although many business intelligence tools attempt to cultivate wide pools of information from diverse sources, Adobe’s latest offering does so with a focus on speed and accuracy.
Precision Through Consistency
Feedback delays are common sources of data inconsistency, but they’re not the only hurdles that you face. Your analysis attempts could also fall prey to the fact that you lack the understanding to unify diverse, multichannel data sets.
By letting users predefine their own metrics, time variables, and dimensions, Dynamic Reporting makes it possible to apply your custom success standards more uniformly across a wider range of campaigns and platforms. Such a capacity comes in handy when you’re trying to reach different channels because the diverse nature of individual verticals often makes it hard to gauge your efforts against a common baseline.
Understanding Grounded in Segmentation
Market segmentation isn’t just useful for targeting your campaigns within a larger audience. Segmenting your data can also reveal the nuances of how your campaigns perform under different circumstances.
Dynamic Reporting includes a full-featured set of filtering functionalities that let you view data points according to sources and segments that you control. Since you can zero in on specific channels or see how your branding is performing as a whole, you retain the power to guide your marketing strategies in a fashion that suits your mission.
Making Smarter Decisions: The Cross-channel Marketing Endgame
Obtaining meaningful understanding is always advantageous, but it’s even better when you can leverage it for lasting gain. If there’s one real-time campaign analysis benefit that should excite you, it’s the ability to inform your choices before you commit to them. Real-time feedback helps you gain increased comprehension of vital marketing data, but it also lets you evolve your decision-making strategies at a fundamental level.
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