Join us for Personalization for The Masses at the 2018 Sitecore Symposium in Orlando
The built-in personalization features are one of the factors that makes Sitecore the market leading web content management system it is.
Sadly, many Sitecore customers don’t take advantage of this feature set for one reason or another. Usually it’s some variation of running out of steam during their initial implementation and not knowing where to start. I want to help with that.
Usually I do this in projects, but when the opportunity to present at Sitecore Symposium came up a few years back I knew it’d be the perfect venue to talk to a wide range of Sitecore customers and give them some ideas about how to do just that.
That was how my presentation “Personalization for the Masses” was born. In it, I walk through the general theory of how Sitecore performs its lauded personalization and then dig into the details of how to actually do it.
It’s not a live demo, but it is a thorough walkthrough that shows everything that needs to be done to develop (through a point and click interface reminiscent of Microsoft Outlook) and apply personalization rules to content.
In this presentation, you’ll learn
- Why you want to personalize content on your website.
- The small list of prerequisites for using Sitecore personalization.
- How to identify places on a website that are good candidates for personalization.
- How to use the interfaces Sitecore provides to personalize the display and content of pages.
- The most commonly used personalization rules that Sitecore provides out of the box and how to use them.
If you’re going to be at Sitecore Symposium this year and you’ve never personalized content on a website you’ll definitely want to attend. The presentation will be part of the Getting Started track and will be at 10:00 on Wednesday in the Dolphin, Northern Hemisphere Room A1.
Explore Additional Resources
Learn how you can select the best Digital Experience platform for your business.
Our Certified Sitecore Experience Platform and Sitecore MVP’s specialize in helping you deliver seamless contextually personalized customer experiences.
Get Help from Our Experts
Over the past 20 years, we have completed thousands of digital projects globally. We have one of the largest and deepest multi-solutions digital consulting teams in the world. Our proprietary processes and years of Digital Experience expertise have earned us a 97% customer satisfaction rating with our clients ranging from Global Fortune 1000 to Mid-Market Enterprises, leading educational institutions, and Non-Profits.
We are recognized as a top Sitecore Company on DesignRush.
About TA Digital
TA Digital is the only global boutique agency that delivers the “best of both worlds” to clients seeking to achieve organizational success through digital transformation. Unlike smaller, regional agencies that lack the ability to scale or large organizations that succumb to a quantity-over-quality approach, we offer resource diversity while also providing meticulous attention to the details that enable strategic success.
Over the past 20 years, TA Digital has positioned clients to achieve digital maturity by focusing on data, customer-centricity and exponential return on investment; by melding exceptional user experience and data-driven methodologies with artificial intelligence and machine learning, we enable digital transformations that intelligently build upon the strategies we set into motion. We are known as a global leader that assists marketing and technology executives in understanding the digital ecosystem while identifying cultural and operational gaps within their business – ultimately ushering organizations toward a more mature model and profitable digital landscape.
Recognized in 2013, 2014, 2015, and 2019 Inc. 5000 list as one of the most successful technology companies in the United States, TA Digital is pleased also to share high-level strategic partnerships with world class digital experience platform companies like Adobe, SAP and Salesforce and possess global partnerships with industry leaders such as Sitecore, Episerver, Elastic Path, BigCommerce, AWS, Azure and Coveo.