How Media and Entertainment Business’s Delivers Experiences without Boundaries
Media and entertainment brands have been creating experiences since long before the experience revolution began. It’s what they do. Watercooler shows. Feature films. Beautiful magazines. In the past, the terms of these experiences were set by the brands—be in front of your TV at 9:00 on Wednesday, go to the megaplex, pick up a print copy. Today, audiences demand more.
Experiences can happen everywhere. And audiences expect to be entertained on their terms, anywhere and anytime they want. Media and entertainment companies can no longer rely on what’s worked in the past.
They need to evolve. They need to know their audiences. They need to connect their experiences. They need to have a strong digital foundation.
Audience competition is fierce. Subscriptions and ad views force every media and entertainment marketer to manage a constant cycle of acquiring, engaging, monetizing, and measuring audiences. To effectively reach consumers, marketers need to use audience intelligence to identify audiences and deliver relevant content across channels. Through browsing behavior and engagement data, media optimization data, and environmental and temporal data, new audience segments can be identified and acquired to extend reach and drive performance.
Consumers are accessing all types of media from all types of screens, forcing media and entertainment brands to be everywhere. Marketers need integrated solutions that can deliver experiences to new platforms at scale, including mobile apps and OTT devices. It’s important that video start times and multiscreen ad insertions are smooth, even with live or linear streams. Great viewing experiences increase viewer engagement and subscription renewal rates. To help elevate consumer experiences, media and entertainment brands should also be able to authenticate across devices for the same user.
In this new world of entertainment on demand, media and entertainment brands can’t be bogged down trying to tie multiple marketing solutions together. Marketers need to be able to assemble experiences on the fly, without compromising security and privacy. Building a powerful, secure, and scalable digital management foundation is central to creating the best consumer experiences. It provides the support marketers need to build data-driven experiences across platforms.
Adobe understands media and entertainment and provides the most holistic marketing cloud in the industry. Adobe Experience Cloud gives you access to an integrated set of solutions that has precision analytics built into content development and deployment. From audience acquisition to multiscreen TV distribution, it provides media and entertainment brands with a strong digital foundation that lets marketers step outside the box and thrive in this consumer-driven world—designing, delivering, and monetizing experiences without boundaries.
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