Join us for a Webinar: Sitecore Personalization for The Masses

By Ed Kapuscinski 2 min read

I’ve had the chance to present my “Personalization for The Masses” presentation at Sitecore Symposium a few years in a row now and the audience has grown each time. In fact, this year people were being turned away because they were even out of standing room! Because of its popularity, we’ve realized that this topic should brought to a much wider audience (without a velvet rope and a bouncer telling you we’re “at capacity”).

We’ll be doing that in January on the 17th at 11 am EST. Please join us for a chance to learn about how to actually start using Sitecore’s personalization features.

I initially created this presentation a few years ago because I realized that, despite the impressive case studies that are often shown off, most Sitecore customers never even scratch the surface of what the tool is capable of. This happens for a number of reasons, including simply not knowing how to get started.

This presentation and webinar are here to help with just that.

In it I walk through the general theory of how Sitecore performs its lauded personalization and then dig into the details of how to actually do it.

This will not be a live demo (I’ve seen enough presentations to know the peril of that!) but instead I will be performing a thorough walkthrough that shows everything that needs to be done to setup (through a point and click interface reminiscent of Microsoft Outlook) and apply personalization rules to content.

In the presentation you’ll learn:

  • Why you want to personalize content on your website.
  • The small list of prerequisites for using Sitecore personalization.
  • How to identify places on a website that are good candidates for personalization.
  • How to use the interfaces Sitecore provides to personalize the display and content of pages.
  • The most commonly used personalization rules that Sitecore provides out of the box and how to use them.

If you’re interested in learning how to personalize your Sitecore website, make sure to join us on January 17th.

Register Here

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