Introducing the TA Digital Nexus CX Solution
Combining the power of SAP Commerce, Marketing, and Customer Data Cloud for unparelleled customer experiences.
In early 2019, TA Digital met with SAP executives to discuss our partnership and joint Go to Market strategy. During these meetings, SAP revealed a shift in their GTM strategy from a segmented bag of solutions sold by multiple account executives to a single sales bag offering all cloud solutions by a single account executive. At TA Digital, we recognized the need to align with this vision.
SAP also shifted their focus to the three pillars of the C4/HANA suite, which includes SAP Commerce, Marketing, and CDC cloud solutions. This shift created a white space for most of their account executives. There was a gap in their knowledge and experience in walking clients through an end to end user journey leveraging the power of all three clouds and selling these solutions as a holistic customer experience package.
This became the impetus for the creation of TA Digital’s NEXUS CX Solution. NEXUS, by definition, is a connection or linking of two or more things, the center or most important point or place. By surrounding the customer (the center) with these three robust SAP cloud solutions, we create a NEXUS of unapparelled customer experiences and a single 360-degree view of the customer.
This powerful sales tool and CX solution allows our subject matter experts to walk clients through a live and fully functional user buying journey touching all three cloud technologies and demonstrating their power and synergy while working together to create differentiated, personalized and flexible customer experiences, intelligent customer profile based marketing campaigns and permission-based, first-party customer data trusted experiences across all channels.
We created the NEXUS sales tool for the SAP sales team to enable them to close more licensing deals, with bigger ACV’s and offer their clients a more holistic and complete transformational solution. We created the NEXUS CX solution for the customer to help them realize the full potential of transformation, growth, and amazing customer experiences made possible by leveraging the power and flexibility of these three cloud solutions.
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Over the past 20 years, we have completed thousands of digital projects globally. We have one of the largest and deepest multi-solutions digital consulting teams in the world. Our Commerce Martech services can help you deliver effective multichannel commerce campaigns that increase sales. We can help you deploy chatbots to serve as a concierge for your customers, providing them with a high touch personalized shopping experience and seamless low-cost customer journey. Talk to our team of Digital Commerce Experts today.
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About TA Digital
TA Digital is the only global boutique agency that delivers the “best of both worlds” to clients seeking to achieve organizational success through digital transformation. Unlike smaller, regional agencies that lack the ability to scale or large organizations that succumb to a quantity-over-quality approach, we offer resource diversity while also providing meticulous attention to the details that enable strategic success.
Over the past 20 years, TA Digital has positioned clients to achieve digital maturity by focusing on data, customer-centricity and exponential return on investment; by melding exceptional user experience and data-driven methodologies with artificial intelligence and machine learning, we enable digital transformations that intelligently build upon the strategies we set into motion. We are known as a global leader that assists marketing and technology executives in understanding the digital ecosystem while identifying cultural and operational gaps within their business – ultimately ushering organizations toward a more mature model and profitable digital landscape.
Recognized in 2013, 2014, 2015, and 2019 Inc. 5000 list as one of the most successful technology companies in the United States, TA Digital is pleased also to share high-level strategic partnerships with world class digital experience platform companies like Adobe, SAP and Salesforce and possess global partnerships with industry leaders such as Sitecore, Episerver, Elastic Path, BigCommerce, AWS, Azure and Coveo.