How Immersive Customer Experiences are Redefining Retail

By Kirsten Oelrich 2 min read

How Immersive Customer Experiences are Redefining Retail

April 11, 2018

By Kirsten Oelrich

E-commerce sales are expected to touch $ 2.86 Trillion in 2018. Brand wars are getting more heated; the battles for customer attention are getting fiercer, and the costs attached to losing audience attention are mounting.

In this era of the always-connected consumer, creating seamless personalized experiences is at the core of driving meaningful customer engagement.

But today’s consumers are demanding. Research suggests that a 10-second wait for a page to load causes up to 50% of the consumers to abandon their customer journey. Another study concluded that websites start to lose traffic to competitors in 250 milliseconds! Not just that − 88% of customers would avoid visiting a website after a poor experience. 57% customers will not recommend a business with a poorly designed mobile site. And more than 50% of customers are likely to switch loyalties if a brand does not anticipate their needs.

Faced with these challenges, how can you ensure that customers stay engaged with your brand? Let’s look at the 4 key areas you must focus on to attract, engage, and convert the modern day always-connected consumer.

Don’t Just Target. Personalize.

Your target audience is a busy lot. Make sure your messages are crafted to stand out from the noise of endless marketing messages. Deliver targeted and relevant messages specific to consumers’ needs.

Always be Present. Go Omni-channel.

Today’s customers are always connected. Make sure you’re present and visible across their digital journey. Connect with audiences across all touchpoints and on every channel to ensure a consistent experience.

Be Consistent in Your Message.

Being present across channels is not enough. You must ensure continuity and seamlessness of experience across brick & mortar, online, mobile, or social. All touch-points should deliver a consistent, continuous, and unified experience.

Know What Your Customers Want.

How well do you know your customers if you can’t predict their next move? Make the most of consumer data to know and anticipate purchasing behaviors and proactively deliver the relevant content, product, price and message.

Explore Additional Resources

Learn how you can select the best Digital Experience platform for your business.

Reach out to our Adobe Experience Cloud Consulting team which specializes in helping you deliver seamless, intelligent, and personalized customer experiences.

Our Certified Sitecore Experience Platform and Sitecore MVP’s specialize in helping you deliver seamless contextually personalized customer experiences.

Schedule a meeting with our team today to see how we can help you save time and money with the digital transformation initiatives.

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Over the past 19 years, we have completed thousands of digital projects globally. We have one of the largest and deepest multi-solutions digital consulting teams in the world. Our proprietary processes and years of Digital Experience expertise have earned us a 97% customer satisfaction rating with our clients ranging from Global Fortune 1000 to Mid-Market Enterprises, leading educational institutions, and Non-Profits.

DesignRush has recognized TA Digital as a top eCommerce Agency.

About TA Digital

TA Digital is an innovative digital transformation agency, specializing in delivering digital experience, commerce, and marketing solutions. For nearly two decades, we have been helping traditional businesses transform and create dynamic digital cultures through disruptive strategies and agile deployment of innovative solutions. We are known as a global leader in the digital technology industry for helping marketing leaders achieve their revenue targets, create profitable, omni-channel customer and commerce experiences. TA Digital has high-level strategic partnerships with digital technology companies AdobeMicrosoftSitecoreAcquiaMarketoSAP Commerce CloudElastic Path, IBM Watson Marketing, Coveo and Episerver. The company was named on 2013, 2014, 2015, 2019 Inc. 5000 list as one of the fastest-growing technology companies in the United States.

Kirsten Oelrich

Written By

Kirsten Oelrich