A Sneak Peek Into Hybris 6.0

By Nithish Yerramalli 2 min read

Hybris 6.0 is finally here and it comes with some great features.

We’re particularly excited about four new elements which have addressed major pain points associated with the previous versions:

SAP C/4HANA Merchandising:

This new feature allows you to up your game on the product marketing front by offering contextually relevant product mixes and recommendations to the shopper. You can record real-time data on shopper behavior, process and store it and build intuitive product mixes based on the data.

Promotion & Rules Engine:

Hybris 6.0 has made management of complex promotions a lot easier with the new rules engine that allows you to set flexible rules. A modern user interface can help you to create new campaigns without having to worry about technical background knowledge. The new version has designated promotion management as part of the back office.


This is perhaps the most exciting feature, offering amazing content management experience capabilities. Your sales and marketing team doesn’t need to engage developers as a user-friendly application allows quick and intuitive changes. A wow factor of the new tool is its ability to display finished pages from the point of view of different customers, which enables better customer engagement.

Distributed ImpEx:

A major plus factor with the new version is the speed of data loads. This is especially handy in the implementation of large-scale commerce sites. Hybris Help says the data processing speed has been achieved by “splitting import work into separate batches and having them processed by the whole cluster. With this approach, it’s possible to process data faster (or simply larger amounts) by simply adding more servers to the cluster.”


Interested in learning more? Here is recommended information from key partners and online communities:

Gorilla’s John Brumbaugh weighs in on Hybris 6.0

Patrick Hey’s discussion of Hybris 6.0 benefits

Explore Additional Resources

For more information about commerce. Visit our Commerce page.

We have a successful track record of building SAP C/4HANA based solutions for B2B, B2C, B2B2C. We focus on delivering consistent, seamless shopping experiences across channels.


Over the past 19 years, we have completed thousands of digital projects globally. We have one of the largest and deepest multi-solutions digital consulting teams in the world. Our proprietary processes and years of Digital Experience expertise have earned us a 97% customer satisfaction rating with our clients ranging from Global Fortune 1000 to Mid-Market Enterprises, leading educational institutions, and Non-Profits.

Contact us today to see how we can help you with your SAP C/4HANA project.

About TA Digital

TA Digital is the only global boutique digital transformation agency that helps organizations realize immediate and long-lasting value through exceptional user experience and data-driven methodology. For nearly two decades, we have been helping clients overcome the lack of scale and resource diversity of small regional agencies and the quantity-not-quality approach of large system integrators. We are known as a global leader that helps marketing and technology executives understand the digital ecosystem, identify operational gaps within their organization and finally ushering them into a more mature and profitable digital landscape.

TA Digital has high-level strategic partnerships with digital experience platform companies like AdobeSAP and Salesforce. TA Digital also has global partnerships with industry leaders like SitecoreEpiserverElastic PathBigCommerce, AWS, Azure and Coveo. The company was also recognized in 2013, 2014, 2015, and 2019 Inc. 5000 list as one of the most successful technology companies in the United States.

Nithish Yerramalli

Written By

Nithish Yerramalli