How your Marketing Automation team can benefit from Artificial Intelligence

By Kirsten Oelrich 2 min read

Artificial Intelligence is a big part of the world we live in. If you have a digital presence, AI is already impacting your daily life. Applied AI has made its way into applications such as Facebook, Amazon, and Netflix, and is deeply influencing our choices in real time. But before we dive into the specifics, it’s important to understand what Artificial Intelligence is and how it works.

Simply put, Artificial Intelligence is intelligence exhibited by non-humans i.e. machines, rather than humans and animals. You could also say that AI is the concept of machines possessing and demonstrating human-level intelligence.

If you’re associated with marketing in today’s digital world, that would probably sound familiar. Marketing to audiences across demographics at the click of a button is a modern day marketer’s dream come true. Whether you’re at the marketing end of the spectrum or simply a consumer, you would have experienced the effectiveness of a digital marketing campaign.

Imagine – if all the work that goes behind identifying the right prospects, creating targeted messages, segmenting audiences, and scheduling the releases could be simplified to a few clicks. How effective would your marketing become if the most time-consuming parts of your campaign creation process could be driven without human intervention! That’s the power that Artificial Intelligence can bring into Marketing Automation.

AI can help you build a winning content strategy

Your content is a fuel that drives your campaigns. While your marketing automation platform provides you with a basic level of content generation, how can you use it to draft and deliver messages that are tailored to audiences across geographies? Artificial Intelligence provides you with the capability to draft and craft your content as per audience segments.

AI can help you segment and target your audience

Artificial Intelligence can help you understand who your customers really are. AI provides you the capability to segment your customers based on their online activity, purchase history, and various other metrics. This gives you the power to target your audience based on their buyer personas and push messages that are more personalized, targeted, and relevant.

AI can help you select the most effective and relevant visuals

AI-driven analytics tools enable you to select and include the most effective and relevant visuals for your messages. In a world of fleeting attention spans and visual-driven content engagement, this is a powerful capability to have and get the most out of your visual content.

To learn more about how Artificial Intelligence can truly transform your Marketing Automation efforts, download our report The AI Revolution: How Artificial Intelligence is Redefining Marketing Automation.

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Over the past 19 years, we have completed thousands of digital projects globally. We have one of the largest and deepest multi-solutions digital consulting teams in the world. Our proprietary processes and years of Digital Experience expertise have earned us a 97% customer satisfaction rating with our clients ranging from Global Fortune 1000 to Mid-Market Enterprises, leading educational institutions, and Non-Profits.

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About TA Digital

TA Digital is the only global boutique agency that delivers the “best of both worlds” to clients seeking to achieve organizational success through digital transformation. Unlike smaller, regional agencies that lack the ability to scale or large organizations that succumb to a quantity-over-quality approach, we offer resource diversity while also providing meticulous attention to the details that enable strategic success.

Over the past 20 years, TA Digital has positioned clients to achieve digital maturity by focusing on data, customer-centricity and exponential return on investment; by melding exceptional user experience and data-driven methodologies with artificial intelligence and machine learning, we enable digital transformations that intelligently build upon the strategies we set into motion. We are known as a global leader that assists marketing and technology executives in understanding the digital ecosystem while identifying cultural and operational gaps within their business – ultimately ushering organizations toward a more mature model and profitable digital landscape.

Recognized in 2013, 2014, 2015, and 2019 Inc. 5000 list as one of the most successful technology companies in the United States, TA Digital is pleased also to share high-level strategic partnerships with world class digital experience platform companies like Adobe, SAP and Salesforce and possess global partnerships with industry leaders such as Sitecore, Episerver, Elastic Path, BigCommerce, AWS, Azure and Coveo.

Kirsten Oelrich

Written By

Kirsten Oelrich