How Artificial Intelligence Will Redefine Customer Experiences

Jan 8, 2017

By Kirsten Oelrich

Can you remember the last time you went without checking your email for a day? Or the last time you resisted the urge to check a new notification on your smartphone? In just about 2 decades, the internet has changed our lives in a way that can only be defined as transformative.

Artificial Intelligence is beginning to impact our lives in the same way.

The world is moving towards a more digitally connected era and AI will lead this transformation. While that may be great news for the average consumer, organizations are faced with the challenge of adapting to this new shift and getting ready for an AI-driven world. Consumers today are so accustomed to receiving relevant and targeted messages that organizations have to be ready with the right message to the right customer at the right time. These personalized experiences can be the differentiator between success and failure.

But the big question is − how will Artificial Intelligence play a role in improving and transforming customer experience? How will it help organizations in driving customer loyalty and maintaining market share in today’s omnichannel world?

The impact of AI will not be limited to a specific industry or line of business. Its effect will transform customer experiences across industries – from healthcare and finance to retail, manufacturing, transportation, and many more. Read on to find out.

Personalized and pre-emptive targeting

Artificial Intelligence helps you predict customer needs and offer the relevant choices before the customers do it. AI gives you insights into each customer and helps you target them with the offer they would most likely be interested in. This level of personalization not only drives loyalty through relevant experiences but also ensures higher conversions and repeat business.

Data and customer segmentation

Artificial Intelligence provides access to complete customer details including their demographic data, individual preferences, and buying patterns. Based on this data, businesses can segment their customers based on personas, offer personalized products or services to their customers, and top it up with cross-selling activities. With AI, you can segment and address your customers based on data without being a data scientist.

Chatbots and real time conversations

AI is enabling customers to interact with business in real-time through intelligent chatbots. This helps businesses to provide customers with human-level interactions without having to manage real humans. With Natural Language Programming enabled AI systems, chatbots will soon be intuitive and understand the context of interactions like humans.

To learn more about how Artificial Intelligence can truly transform your customer experiences through Marketing Automation, download our report The AI Revolution: How Artificial Intelligence is Redefining Marketing Automation.

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Our digital strategy practice helps your business develop a coherent brand experience, seamlessly communicating you’re messaging across each touch point, channel, and device your customers choose.

Incorporate Artificial Intelligence in your digital marketing plan today to create a more enjoyable customer experience.

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About TA Digital

TA Digital is an innovative digital transformation agency, specializing in delivering digital experience, commerce, and marketing solutions. For nearly two decades, we have been helping traditional businesses transform and create dynamic digital cultures through disruptive strategies and agile deployment of innovative solutions. We are known as a global leader in the digital technology industry for helping marketing leaders achieve their revenue targets, create profitable, omni-channel customer and commerce experiences. TA Digital has high-level strategic partnerships with digital technology companies AdobeMicrosoftSitecoreAcquiaMarketoSAP HybrisElastic Path, IBM Watson Marketing, Coveo and Episerver. The company was named on 2013, 2014, 2015 Inc. 5000 list as one of the fastest-growing technology companies in the United States.