How we helped a health insurance giant build a top-ranking website

By Kirsten Oelrich 2 min read

Recently, TA Digital used Sitecore CMS to help a major U.S. health insurance company consolidate disparate web properties of its various business lines into one cohesive web presence—including Medicare, individual health insurance products, pharmacy solutions and dental/vision plans. And the powerful results caught the attention of many.

Specifically, the new site needed to achieve a variety of important business objectives:

  •  Leverage cross-selling capabilities during quoting and enrollment
  •  Respond to market changes more quickly
  •  Increase prospect and member preferences for online enrollment
  •  Enable customers to quickly find product information and close sales

The client selected Sitecore as the technology of choice. Sitecore proved to be the most flexible, scalable and robust CMS for implementing an engagement platform. It offered the ability to modify features and functions, as well as the openness to third-party integrations—all of which made Sitecore a success.

Next, we concentrated on the Validation Framework, which was designed leveraging Sitecore, Fluent Validation, jQuery Validation, and Microsoft Unobtrusive Validation. Together, these tools helped ensure uniform presentation and provided control to the content editor for managing the validation messages.

During the project, we also concentrated on eliminating work redundancy. Our team created multiple workspaces in Sitecore to support different websites and segregated common items into a “global” category to reuse. This helped decrease the effort of creating the same item multiple times.

Thanks to TA Digital’s web development expertise, the client now has a website that has been rated #1 in various web categories among U.S. insurance companies. It also offers a greatly enhanced user experience, decreased maintenance costs, more effective way to locate and discover information—and much more.

We met the critical business objectives of this client, and we can do it for you, too.

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Over the past 19 years, we have completed thousands of digital projects globally. We have one of the largest and deepest multi-solutions digital consulting teams in the world. Our proprietary processes and years of Digital Experience expertise have earned us a 97% customer satisfaction rating with our clients ranging from Global Fortune 1000 to Mid-Market Enterprises, leading educational institutions, and Non-Profits.

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About TA Digital

TA Digital is the only global boutique agency that delivers the “best of both worlds” to clients seeking to achieve organizational success through digital transformation. Unlike smaller, regional agencies that lack the ability to scale or large organizations that succumb to a quantity-over-quality approach, we offer resource diversity while also providing meticulous attention to the details that enable strategic success.

Over the past 20 years, TA Digital has positioned clients to achieve digital maturity by focusing on data, customer-centricity and exponential return on investment; by melding exceptional user experience and data-driven methodologies with artificial intelligence and machine learning, we enable digital transformations that intelligently build upon the strategies we set into motion. We are known as a global leader that assists marketing and technology executives in understanding the digital ecosystem while identifying cultural and operational gaps within their business – ultimately ushering organizations toward a more mature model and profitable digital landscape.

Recognized in 2013, 2014, 2015, and 2019 Inc. 5000 list as one of the most successful technology companies in the United States, TA Digital is pleased also to share high-level strategic partnerships with world class digital experience platform companies like Adobe, SAP and Salesforce and possess global partnerships with industry leaders such as Sitecore, Episerver, Elastic Path, BigCommerce, AWS, Azure and Coveo.

Kirsten Oelrich

Written By

Kirsten Oelrich