The Experience Era in Media & Entertainment
April 16, 2018
Media & Entertainment has always been a ‘content centric’ industry. But good content doesn’t necessarily make for a good customer experience. In today’s age of digital mobility, consumers don’t just expect access to content when and where they want it, they also want it to be anywhere at any time on any device.
Audience acquisition is complex, whatever your industry. The media and entertainment sector is no exception. Even though there are more viewers today than there were a few years ago, there are an exponentially higher number of channels and device choices too. Loyalties are declining as consumers move from one option to the other with the swipe of a finger.
The challenges are formidable. There is content everywhere — from televisions in our living rooms to the small screens on our wrists to the devices in our hands. And with the explosion of mobile, wearables, and Internet of Things technology, there will be more devices in more forms than ever before as well as more viewers ready to consume content.
In this new digital economy, M&E companies require more disciplined measurement, analytics, and data-driven marketing — with a focus on audience intelligence, engagement, and revenue optimization. To prepare for today’s always-on, always-in-hand content delivery, you must build digital metric systems that allow your companies to master these challenges.
But faced with a highly competitive landscape and a host of customer engagement challenges, how will you deliver experiences that impress, engage, and convert your customers? Let’s look at the top 3 things that matter to the modern day M&E consumer.
Understand your Customers Better
Customers are complicated, and no single set of data is enough to render complete picture of who they are and what motivates them. Gather data from all of your sources and stitch it together to get a 360-degree view of your customers across time, channels, and devices.
Be on Every Screen
It’s not enough to just be on one screen or device today. Today’s customer experience is one of multiple screens and multiple devices. You need to establish a seamless and continuous presence across all of them.
Drive Higher Automation and Personalization
As you hope to move your customers from trial to purchase to renewal or upgrade, you improve your chances of success through strategic automation and personalization. This helps you create consistency and relevance across devices and channels.
Explore Additional Resources
Learn how you can select the best Digital Experience platform for your business.
Reach out to our Adobe Experience Cloud Consulting team which specializes in helping you deliver seamless, intelligent, and personalized customer experiences.
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Over the past 19 years, we have completed thousands of digital projects globally. We have one of the largest and deepest multi-solutions digital consulting teams in the world. Our proprietary processes and years of Digital Experience expertise have earned us a 97% customer satisfaction rating with our clients ranging from Global Fortune 1000 to Mid-Market Enterprises, leading educational institutions, and Non-Profits.
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About TA Digital
TA Digital is an innovative digital transformation agency, specializing in delivering digital experience, commerce, and marketing solutions. For nearly two decades, we have been helping traditional businesses transform and create dynamic digital cultures through disruptive strategies and agile deployment of innovative solutions. We are known as a global leader in the digital technology industry for helping marketing leaders achieve their revenue targets, create profitable, omni-channel customer and commerce experiences. TA Digital has high-level strategic partnerships with digital technology companies Adobe, Microsoft, Sitecore, Acquia, Marketo, SAP Hybris, Elastic Path, IBM Watson Marketing, Coveo and Episerver. The company was named on 2013, 2014, 2015 Inc. 5000 list as one of the fastest-growing technology companies in the United States.