Digital Strategy Framework
Digital Strategy Framework — How To Do It Right!
I can’t remember a week in my last 12 years of digital agency experience where I didn’t encounter a client that is in a desperate need for a digital strategy roadmap. Most of the time, the organization recognizes that need but doesn’t have the financial means or timeline to execute on it. Every time I hear the phrase “We don’t have the budget for that right now?” it becomes instantly clear that the organization is in even more significant need for that road map than they think. At TA Digital, we have designed this Digital Strategy Framework to address this pressing need for our clients.
A digital strategy roadmap isn’t a luxury expense or an afterthought, it is the vision of the organization, its business needs and the plan to achieve those needs in a well thought-out and articulated series of steps. That plan should consider many factors, including the organization finances, business, and technical capabilities. That is why the first step in every digital strategy model is assessing the maturity level of the organization. That maturity assessment takes into account the IT maturity, operational maturity, business maturity and leadership maturity. Next up is the landscape analysis which considers the current state of IT & Development, Business & Marketing and Operations. After understanding the current state of the organization, we seek to understand the business goals and pain points which help us identify the key performance indicators. The KPIs will focus on the following metrics:
- Conversion, Visitor and Engagement Metrics
- DevOps and Operations Metrics
- Sales, Financial and Profitability Metrics
- Engagement and Adaption Metrics
After setting the KPIs, the next step is to do a thorough analysis of the entire organization (IT, Business, Marketing, and Operations). This analysis will feed directly into the final artifact of the framework which is the final digital strategy with a detailed roadmap on how to execute it.
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About TA Digital
TA Digital is the only global boutique agency that delivers the “best of both worlds” to clients seeking to achieve organizational success through digital transformation. Unlike smaller, regional agencies that lack the ability to scale or large organizations that succumb to a quantity-over-quality approach, we offer resource diversity while also providing meticulous attention to the details that enable strategic success.
Over the past 20 years, TA Digital has positioned clients to achieve digital maturity by focusing on data, customer-centricity and exponential return on investment; by melding exceptional user experience and data-driven methodologies with artificial intelligence and machine learning, we enable digital transformations that intelligently build upon the strategies we set into motion. We are known as a global leader that assists marketing and technology executives in understanding the digital ecosystem while identifying cultural and operational gaps within their business – ultimately ushering organizations toward a more mature model and profitable digital landscape.
Recognized in 2013, 2014, 2015, and 2019 Inc. 5000 list as one of the most successful technology companies in the United States, TA Digital is pleased also to share high-level strategic partnerships with world class digital experience platform companies like Adobe, SAP and Salesforce and possess global partnerships with industry leaders such as Sitecore, Episerver, Elastic Path, BigCommerce, AWS, Azure and Coveo.