Delivering Targeted Content with Content Localization

March 22, 2018

By Aditya Pandurangan

Content localization is critical for any organization with a globally distributed audience. However, the pace at which global organizations generate localized content far outstrips the ability of any one vendor to deliver localization services. A typical localization workflow includes multiple steps and takes a few weeks from start to finish. Add to that the challenge of managing the entire process which can become quite complex and manual.

Typically, in any large organization, different departments have their own preferences for translation vendors. This may depend on numerous factors, including the capability and capacity of the vendors. The reality is that some translation vendors are better than others for certain locales. So the best localization strategy might involve using multiple vendors for translation to deliver top notch results.

Every organization grapples with the challenge of attribution and spend management for localization. This leads to important questions such as − Which department spends the most on localization? What campaigns spent the most? What was the cost per word? Or what was the average turnaround time for a translation vendor?

While these questions are difficult to answer, so is the ability to have native integrations with CRM, CMS, MA and other critical platforms within the ecosystem.

Enter Cloudwords. Cloudwords is NOT a translation service. Instead, it provides a very robust and powerful localization management platform that manages the entire localization workflow providing the ability to scale with speed.

Delivering Targeted Content with Content Localization_1

Cloudwords has an integration in place with most leaders in the translation industry. This provides customers the ability to embed existing partnerships and also to try out additional translation vendors if there is a need to scale. It also allows for a bidding system right within the platform on a project-by-project basis, so that the client gets to choose from various quotes to select the one that best suits your criteria.

Every project is tagged by department, campaign and any other identifying information necessary. One of the biggest benefits we have seen customers talk about is that they have much better visibility and control over their spend and attribution as a result of the platform.

Another huge benefit is a robust marketplace providing integrations to over 100+ platforms in the ecosystem such as AEM, Sitecore, Marketo and Salesforce. As a result, there is a huge reduction in manual touchpoints. All these reasons make for a compelling case to try the platform out and see if it benefits your organization like several other clients such as Microsoft, AWS, and Oracle who have benefited immensely from doing so.

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