Bring the Best of B2C Experiences to your B2B E-Commerce
The great divide between B2B and B2C commerce has vanished. According to a research, 80% of B2B buyers expect the same buying experience as B2C customers. Today’s hyper connected B2B buyers have high expectations and they desire nothing less than personalized and seamless cross-channel and cross-device experiences.
As B2B e-commerce merchants continue to invest in technologies to stay competitive, the market is expected to surpass $1.8 Trillion by 2021. And that’s not all − the B2B online retail market is expected to reach double that of the B2C market, generating revenues of 6.7 trillion USD by 2020.
In this rapidly growing competitive landscape, it’s imperative that your brand delivers personalized and seamless omni-channel B2B commerce experiences − with precision and consistency. But consumers are impatient. They expect 24/7 access to their accounts and orders. They want high touch omni-channel buying experiences. They want everything and they want it now.
Faced with these challenges, how can you ensure that you provide your customers a seamless omni-channel experience across touchpoints? More importantly, how can you keep your audiences engaged and turn them into brand advocates?
To meet the demands of a highly discerning B2B audience, your brand must equip itself with the right technology. Let’s look at the 3 key areas you must focus on, to deliver seamless omni-channel B2B e-commerce experiences.
An average buyer is information-driven and likes to research and investigate before making a purchase decision. It’s important that your brand provides audiences with the right information at the right time across channels by staying present and actively engaged.
Today’s B2B buyers expect the same level of engagement experience that B2C brands provide. Brands must connect with consumers across all touchpoints and on every channel to have a single view of their preferences to ensure a consistent experience.
Customers are more likely to choose brands that can accurately predict their choices. B2B brands must use consumer intelligence to know and anticipate purchasing behaviors and proactively deliver the relevant content, product, price and message.
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Over the past 19 years, we have completed thousands of digital projects globally. We have one of the largest and deepest multi-solutions digital consulting teams in the world. Our Commerce Martech services can help you deliver effective multichannel commerce campaigns that increase sales. We can help you deploy chatbots to serve as a concierge for your customers, providing them with a high touch personalized shopping experience and seamless low-cost customer journey. Talk to our team of Digital Commerce Experts today.
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About TA Digital
TA Digital is the only global boutique digital transformation agency that helps organizations realize immediate and long-lasting value through exceptional user experience and data-driven methodology. For nearly two decades, we have been helping clients overcome the lack of scale and resource diversity of small regional agencies and the quantity-not-quality approach of large system integrators. We are known as a global leader that helps marketing and technology executives understand the digital ecosystem, identify operational gaps within their organization and finally ushering them into a more mature and profitable digital landscape.
TA Digital has high-level strategic partnerships with digital experience platform companies like Adobe, SAP and Salesforce. TA Digital also has global partnerships with industry leaders like Sitecore, Episerver, Elastic Path, BigCommerce, AWS, Azure and Coveo. The company was also recognized in 2013, 2014, 2015, and 2019 Inc. 5000 list as one of the most successful technology companies in the United States.