Bring the Best of B2C Experiences to your B2B E-Commerce

April 26, 2018

By Joseph Brannon

The great divide between B2B and B2C commerce has vanished. According to a research, 80% of B2B buyers expect the same buying experience as B2C customers. Today’s hyper connected B2B buyers have high expectations and they desire nothing less than personalized and seamless cross-channel and cross-device experiences.

As B2B e-commerce merchants continue to invest in technologies to stay competitive, the market is expected to surpass $1.8 Trillion by 2021. And that’s not all − the B2B online retail market is expected to reach double that of the B2C market, generating revenues of 6.7 trillion USD by 2020.

In this rapidly growing competitive landscape, it’s imperative that your brand delivers personalized and seamless omni-channel B2B commerce experiences − with precision and consistency. But consumers are impatient. They expect 24/7 access to their accounts and orders. They want high touch omni-channel buying experiences. They want everything and they want it now.

Faced with these challenges, how can you ensure that you provide your customers a seamless omni-channel experience across touchpoints? More importantly, how can you keep your audiences engaged and turn them into brand advocates?

To meet the demands of a highly discerning B2B audience, your brand must equip itself with the right technology. Let’s look at the 3 key areas you must focus on, to deliver seamless omni-channel B2B e-commerce experiences.

Constant touch

An average buyer is information-driven and likes to research and investigate before making a purchase decision. It’s important that your brand provides audiences with the right information at the right time across channels by staying present and actively engaged.

Omni-channel

Today’s B2B buyers expect the same level of engagement experience that B2C brands provide. Brands must connect with consumers across all touchpoints and on every channel to have a single view of their preferences to ensure a consistent experience.

Predictive

Customers are more likely to choose brands that can accurately predict their choices. B2B brands must use consumer intelligence to know and anticipate purchasing behaviors and proactively deliver the relevant content, product, price and message.

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About TA Digital

TA Digital is an innovative digital transformation agency, specializing in delivering digital experience, commerce, and marketing solutions. For nearly two decades, we have been helping traditional businesses transform and create dynamic digital cultures through disruptive strategies and agile deployment of innovative solutions. We are known as a global leader in the digital technology industry for helping marketing leaders achieve their revenue targets, create profitable, omni-channel customer and commerce experiences. TA Digital has high-level strategic partnerships with digital technology companies AdobeMicrosoftSitecoreAcquiaMarketoSAP HybrisElastic Path, IBM Watson Marketing, Coveo and Episerver. The company was named on 2013, 2014, 2015 Inc. 5000 list as one of the fastest-growing technology companies in the United States.