Boost your Website Conversions with Mobile Site Optimization

February 05, 2019

By Joseph Brannon

Mobile devices have become the default choice for web browsers. While most businesses are taking note and optimizing their web presence for mobile devices, many are still struggling to make the transition from desktop website optimization to mobile site optimization.

According to statistics, 67% consumers faced UI issues in accessing websites on the mobile devices. If your ecommerce website is not yet mobile friendly, now is the right time to do so. In case your website is already mobile friendly, all you need to do is improve your visibility and optimize. Here’s how you can make mobile shopping more enjoyable and accessible for your customers:

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1. Fast Website Load Times

Nothing impacts your website conversions more than slow loading speed. If your site takes a very long time to load, the user will look for alternatives and eventually switch to your competitor, resulting in losses for your business. Your website should load instantly, ideally within 1-2 seconds. Every single second counts, and it makes a big difference. To improve your loading time, you need to optimize your images, use caching plugin, reduce the amount of content and implement the AMP protocols. AMP protocols ensure your website is consistently fast, attractive and responsive across all platforms and devices.

2. Intuitive Checkout Process

You must optimize the checkout process for mobile or else it will discourage the users from making the purchase. As compared to other websites, ecommerce websites have unique capabilities. You can process payments, fulfill orders, etc. The information collected from the customers should be as intuitive as possible. Your content should be concise, your buttons clear and bold, and your forms easy to fill, as the mobile devices have smaller screens as compared to the desktops. The user will give up and leave your site if the pages keep reformatting or is too small and complex to fill.

3. Optimized Images and Videos

You must engage your user and help them understand your products by adding images and videos on your site. This can affect the loading time of the website. If the files are too large, they may not load at all. The images should be of an appropriate size, and it should be clear. To optimize your image sizes for mobile, you can take the help of a designer. Your website content should be less invasive, or it will dissuade the user. Ecommerce videos for mobile should be of the right size in order to be fully viewed. Make sure it does not auto play.

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4. Reduce Heavy Content

Encourage users to learn more about your products or business by adding high- quality content. It is very important for SEO. Such content is alright for desktops, but when it comes to mobile devices, it becomes heavy and difficult for the users to view it. You must open your website on your mobile device and ensure that the content is not cut off. You should also look out and fix certain issues like unnecessary spaces, big gaps between words and blank spaces.

5. Responsive, Attractive Website Design

You need to opt for a mobile friendly design. Most of the times your ecommerce website may look great on the desktop but when you visit it on the cellphone or tablet, a part of the design is cut off or hard to click/select certain elements or it doesn’t load properly, or it takes a long time to load. You must select the right ecommerce platform as they have all this included in it. But if there are other difficulties with your platform, it is better to work with a web designer.

6. User-Friendly Navigation

You need to make sure your online store looks great and work perfectly well. The users should be able to click on the Main Menu, links, posts and pages on your site. It is often observed that navigational features in a mobile design have some limitations. You may not have sufficient space to include all the pages and tabs that are available on your desktop website. You need to encourage the users to stay longer on your site by ensuring that the most important pages on your site are accessible, clickable, quick and easy to find.

7. Stop using invasive Pop-Ups and Ads

While visiting a website, potential customers find it very annoying when there are multiple pop-ups, special offers and opt- ins. Such features create a bad experience for the users, therefore Google is restricting websites with invasive ads and pop-ups and is less likely to show such websites in the search results. On mobile you can grow your email list and present customers with the latest deals. But make sure you do not bombard them with messages.

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Customers use their mobile devices to search for good products and brands online. You need to make the best of this opportunity and take advantage of mobile SEO. This will attract more customers to your website. Optimize your mobile website now and get ahead of the game.


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