Why AI is the Real Winner in Holiday Shopping 2018

By Kirsten Oelrich 3 min read

Winter holidays are approaching and retailers all around the world are maximizing holiday sales. They make billions each year in this season from both online stores and brick and mortar locations. Retailers need to utilize all the tools possible to their advantage. It is necessary for the retailers to provide their customers with 24/7 access to the information about their products. They also need data mining to reach out to their target customers, active customer service and integrate systems that will enhance the shopping experience.

Here is how you can integrate AI into your business to be more efficient:

Powerful and fully automated customer service

There are so many competing products in the markets these days. Customers always research their products before making the purchase. Around 88% of customers research their products online before making purchases through online or physical stores. Therefore, you need to give them high quality access to information on your products. This makes their purchase decision more comfortable. Providing them with the precise information can help you compete in the market. All this is impossible without AI. It is necessary to implement it in your marketing strategy.

For most companies it is expensive to hire a 24/7 human customer support which will give an omnichannel customer experience. AI technologies are completely capable of conversing with the customer, just like humans. Customers enjoy conversing with AI through voice, chat, or smart speakers. According to a report, by 2020, 85% of customers will be communicating with businesses without interacting with humans. Nowadays this has become the latest trend amongst the millennials, as 60% are using chatbots and 70% have reported of having a positive experience.

Personalized Digital Marketing on the rise

Customers prefer personalized email messages these days. It is physically impossible to write each one of them about the various deals your brand is offering. AI can communicate at scale and can write each customer a tailored note about the deals and offers. Another profitable strategy AI assists in is to send targeted messages to specific customer segments. For instance, when the customer is searching for certain products, he/she will receive emails with additional photos and related products. According to a report, 58% of targeted emails generates revenue and there has been a massive increase in email revenue for segmented campaigns.

AI can assist you in messaging targeted groups or an individual. It can be used to recommend relevant holiday deals, solely based on the profile of the individual. Personalized recommendations by AI are very persuasive, as they use the purchase history, demographics and other behaviors of the individual.

New Ad Campaign Manager

There are potential customers everywhere, with no prior knowledge or experience with your brand. You need to inform these customers about your brand’s holiday deals or offers by using a sophisticated marketing campaign.

Advertisers have used AI to their full advantage, as it helped them understand the customer journey and has made messaging more efficient. Marketers completely rely on AI solutions, as they simply issue high level commands and the system takes over the major cognitive workload. High end AI platforms can recommend strategy specifics (audiences, content, and channels) and automate A/B testing at scale. This helps the brand to determine the efficiency of their campaigns or initiatives in near real time, which boosts their brand in the holiday season.

Driven by Data

There is an ever-increasing amount of data these days. You can optimize your brand’s strategies by using this data. It can help in identifying and messaging potential customers this holiday season. It would be impossible to manage the number of customers and their data without AI. AI makes customer’s lives easier and experience better. These ever-evolving technologies will put a stop at speculating this season.

Explore Additional Resources

Contact our industry experts who will help you select the best Digital Experience and Digital Commerce platform for your business.

Learn today how easily you can incorporate Artificial Intelligence in your digital marketing plan to create a more enjoyable customer experience.


Get Help from Our Experts

Over the past 19 years, we have completed thousands of digital projects globally. We have one of the largest and deepest multi-solutions digital consulting teams in the world. Our proprietary processes and years of Digital Experience expertise have earned us a 97% customer satisfaction rating with our clients ranging from Global Fortune 1000 to Mid-Market Enterprises, leading educational institutions, and Non-Profits.

DesignRush has recognized TA Digital as a top Creative Agency.

About TA Digital

TA Digital is the only global boutique agency that delivers the “best of both worlds” to clients seeking to achieve organizational success through digital transformation. Unlike smaller, regional agencies that lack the ability to scale or large organizations that succumb to a quantity-over-quality approach, we offer resource diversity while also providing meticulous attention to the details that enable strategic success.

Over the past 20 years, TA Digital has positioned clients to achieve digital maturity by focusing on data, customer-centricity and exponential return on investment; by melding exceptional user experience and data-driven methodologies with artificial intelligence and machine learning, we enable digital transformations that intelligently build upon the strategies we set into motion. We are known as a global leader that assists marketing and technology executives in understanding the digital ecosystem while identifying cultural and operational gaps within their business – ultimately ushering organizations toward a more mature model and profitable digital landscape.

Recognized in 2013, 2014, 2015, and 2019 Inc. 5000 list as one of the most successful technology companies in the United States, TA Digital is pleased also to share high-level strategic partnerships with world class digital experience platform companies like Adobe, SAP and Salesforce and possess global partnerships with industry leaders such as Sitecore, Episerver, Elastic Path, BigCommerce, AWS, Azure and Coveo.

Kirsten Oelrich

Written By

Kirsten Oelrich