Adobe Summit 2018 Sneaks: Using Experience Analytics to Analyze Experiences

By Kirsten Oelrich 2 min read

Over 13,000 digital marketers descended on Las Vegas on March 29 for Adobe Summit – The Digital Marketing Conference. This year’s edition had several memorable moments − from Leslie Jones enthralling the audience to Richard Branson sharing his ambitious plans for space travel. Not just that, the event provided an entertaining and insightful look into the future of immersive customer experiences.

Some of the most valuable insights this year came from the Summit Sneaks showcases. This year, Sneaks focused on the transformative power of Artificial Intelligence and among all the innovations showcased, Experience Analytics was a standout effort.

Summit Sneak: Experience Analytics

Experience Analytics uses the power of Adobe Analytics Analysis Workspace to analyze all aspects of experiences including websites or apps not owned by a marketer or organization.

The Experience Analytics demo highlighted how you can use Adobe Analytics to measure more than just your website and mobile apps.

If you missed Adobe Summit 2018 or could not make it to the LIVE session, make sure you watch it now.

Click here to view the complete session.

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Learn how you can select the best Digital Experience platform for your business.

If you’d like to learn more about Adobe Experience Manager, visit our Adobe Practice.

Schedule a meeting with TA Digital team to see how we can help you to elevate your Adobe digital enterprise by providing innovative experiences that delight your customers.

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Over the past 20 years, TA Digital has positioned clients to achieve digital maturity by focusing on data, customer-centricity and exponential return on investment; by melding exceptional user experience and data-driven methodologies with artificial intelligence and machine learning, we enable digital transformations that intelligently build upon the strategies we set into motion. We are known as a global leader that assists marketing and technology executives in understanding the digital ecosystem while identifying cultural and operational gaps within their business – ultimately ushering organizations toward a more mature model and profitable digital landscape.

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Kirsten Oelrich

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Kirsten Oelrich