Adobe Summit 2018 Sneaks: Merging Context and Content With Video Ad AI

By Kirsten Oelrich 2 min read

Customer Experience and Digital Transformation were the big buzzwords at Adobe Summit 2018. An exemplary line up of speakers, a stunning visual display on the big stage, and some entertaining moments turned the event into a whirlwind from start to finish.

Like every year, Summit Sneaks was one of the most awaited sessions and it did not disappoint. The level of innovation on display was truly staggering as the Adobe team took to the stage. Among all the previews, there were some that truly stood out and emerged as audience favorites.

Summit Sneak: Video Ad AI

Video Ad AI gives video advertisers the power of Adobe Sensei to improve their video ad performance through predictive performance modeling and recommendations. The recommendations to improve the ad’s effectiveness score (i.e., changing length and flow of the video) are sent to video advertisers in Adobe Premiere Pro CC, along with the original ad, for editing. Advertisers can adjust the ad to retain creative elements, while aligning with the marketing objectives to deliver high-performing content.

This was demonstrated by taking a video spot intended for several diverse social media platforms. Upon upload, the video is tagged for benchmarking via artificial intelligence, and then using additional artificial intelligence, it is assessed against past performance of similar content to generate an effectiveness score. The recommendations engine is then used to improve the effectiveness score through such changes as length or flow. The video may be compared to the original and edited further through Adobe Premiere Pro CC.

If you missed Adobe Summit 2018 or could not make it to the LIVE session, make sure you watch it now.

Click here to view the complete session.

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Kirsten Oelrich

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Kirsten Oelrich