Adobe Summit 2018 Sneaks: Automating Tag Management with Adobe Sensei
The biggest digital marketing event of the year came to a close on March 29 after four days of whirlwind sessions and expert insights last month. Several ground-breaking announcements were made this year. Customer experience is fast emerging as the primary differentiator for brands – ahead of product and service, and companies must soon get on the omni-channel digital experience train if they want to stay relevant.
Aside from the general sessions that provided trendsetting insights on the customer experience landscape of the future, Summit Sneaks continues to be one of the most popular sessions. Attendees are given the chance to preview some of the most exciting research and development work going on behind the scenes.
Summit Sneak: Launch It (AI-driven tag management)
One of the most popular demos at Summit Sneaks this year was AI-driven tag management analysis. The manual process of tag management involves detailed analysis and strategic planning, which is both is grueling and exhaustive.
‘Launch It’ takes advantage of Adobe’s AI and machine learning technology to revolutionize tag management. Through this feature, you simply enter a URL to be scanned, and it will subsequently scan and inspect all content elements. From this scan, using the Sensei recommendation engine, an optimal tagging structure will be suggested. Since it has captured all the data in order to make the suggestion, it also can be run to implement the suggestions. This automates the tagging of content, which represents a significant achievement as now content is tagged. Reducing tasks that may take days, weeks or even months is now completed in minutes or hours.
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