Adobe Advertising Cloud Declared a Forrester Leader
Jun 15, 2017
Adobe Advertising Cloud Declared a Leader in Forrester’s Omnichannel Demand-Side Platforms Report
When your organization purchases paid media, how many different vendors do you utilize? If your company is like 41 percent of those that market online, it’s likely that you have multiple vendors for ad buying, media planning, and analytics. Many marketing executives believe that utilizing multiple paid media platforms is a necessary evil for a company that wants to spread its message across every channel possible. However, buying media over multiple platforms creates several inefficiencies:
- Duplicate profiles and duplicate conversion records for customers who visit your website after interacting with different paid media channels
- Risk of overspending due to the difficulty of managing an ad buying budget across multiple vendors
- Increased difficulty in planning omnichannel campaigns due to the challenge of creating experiences that move between channels and vendors
Adobe Advertising Cloud Eliminates Inefficiency in Omnichannel Marketing
Adobe Advertising Cloud was declared a “Leader” in Forrester’s Q2 2017 report on omnichannel demand-side platforms. Adobe Advertising Cloud earned that distinction on the basis of a recent acquisition that we believe has the potential to transform digital marketing for medium and large enterprises. The acquisition — Adobe’s purchase of TubeMogul in 2016 — makes Adobe Advertising Cloud the only platform through which your organization can reach potential customers over any advertising channel — even television.
With Adobe Advertising Cloud, your organization can touch people at all three stages of the buying cycle — awareness, consideration, and purchase — from one platform. In addition to television advertising, Adobe Advertising Cloud supports paid media on online video services, social media, traditional web publishers and search engines. Adobe Advertising Cloud even works with native ad formats.
The Benefits of Integration
Adobe Advertising Cloud has transformative power of its own, but you can unlock even greater benefits by integrating it with the Adobe Analytics Cloud. The benefits of linking your paid media strategy to the Adobe Analytics Cloud include:
- Optimize your ad buying process by segmenting your customers and spending more money to reach the most profitable segments
- Create customer profiles automatically when people interact with your advertisements, and track customers’ interactions to target them with additional advertisements personalized to match their interests
- Find out who your anonymous visitors are by drawing information from more than 40 third-party data providers
Unlock the Power of Adobe Advertising Cloud
Adobe Advertising Cloud is the only paid media platform that gives your company a single interface from which to deploy automated marketing campaigns that can reach potential customers on any channel and at every stage of the buying cycle. Now that you’ve learned more about what Adobe Advertising Cloud can do for your organization, it’s time to take action. TA Digital is an Adobe Business Partner specializing in Adobe Experience Manager and the rest of the Adobe digital marketing suite. Contact us now to discuss your organization’s needs and find out how we can aid in your digital transformation.
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