Abandoned cart Management in Oracle ATG ecommerce
Abandoned Cart Management in Oracle ATG eCommerce
April 16, 2019
An abandoned cart is an incomplete order, in which the user adds some products but never moves to complete the checkout process or never submits the order and exit the site.
Oracle ATG ecommerce comes with the capability to handle abandoned carts. It has a module, which is bundled with tools and services, which helps with the following useful tasks:
- You can identify an abandoned cart and customize it as per your requirement
- Report on abandoned order
- Respond on abandoned order
- Actions to be performed on abandoned order
Let’s understand the stages of order in the process of abandoned cart. The diagram below explains the flow of order in an abandoned cart scenario:
Abandoned orders are orders which are in an incomplete state or orders that have not been checked out by customers. These orders are idle for a duration of time which is customized by business user. In this case, the order is consider as “ABANDONED”.
Reanimated orders are orders which were abandoned orders and the customer modifies the order in some way, like adding or removing items or increasing or decreasing quantity. Here, the order state is considered as “REANIMATED”.
Converted orders are orders which are basically abandoned orders and the customer comes back to make some modifications and checks out the order. Here the order state is considered as “CONVERTED”.
Lost orders are orders which are Abandoned orders that remain abandoned for very long time and crossed the idle time set by the business user and checking out of such order may not be allowed. In this case, the order state will be “LOST”
Oracle ATG ecommerce uses abandonmentInfo repository (database) to maintain the abandoned order details. This repository holds the following information:
|orderLastUpdated||Most recently modified date of the order|
|state||Current state of the order|
|abandonmentCount||How many times the order terns into abandoned order|
|abandonmentDate||Most recently abandoned date|
|reanimationDate||Most recently reanimated date|
|conversionDate||Most recently converted date|
|lostDate||Most recently lost date|
Also, ATG has AbandonedOrderLogRepository which contains information of orders that were abandoned orders, but are now converted orders after being checked out.
Oracle ATG ecommerce has a schedulable service called AbandonedOrderService which constantly keep checking for orders matching the criteria to identify the orders as Abandoned orders. This component keeps querying order repository at specific schedule. Abandoned Order Service reads configuration from abandoned order tools component. In this component, we can configure what action needs to be performed on these orders.
Read more about how you can reduce bounce rates and boost ecommerce conversions || Talk to our team of experts who will increase your conversions by helping you select the right Digital Commerce platform for your business.
Abandoned order service can be configured to send messages to users informing about their abandoned cart. This can also be used to configure to send promotional messages in case or price drop or any other discounts are applicable.
TA Digital has a decade of experience in implementing ecommerce solution for simple to complex business models. Please feel free to reach out for any of your ecommerce requirements.
Get Help from Our Experts
Over the past 19 years, we have completed thousands of digital projects globally. We have one of the largest and deepest multi-solutions digital consulting teams in the world. Our Commerce Martech services can help you deliver effective multichannel commerce campaigns that increase sales. We can help you deploy chatbots to serve as a concierge for your customers, providing them with a high touch personalized shopping experience and seamless low-cost customer journey. Talk to our team of Digital Commerce Experts today.
DesignRush has recognized TA Digital as a top eCommerce Agency.
About TA Digital
TA Digital is an innovative digital transformation agency, specializing in delivering digital experience, commerce, and marketing solutions. For nearly two decades, we have been helping traditional businesses transform and create dynamic digital cultures through disruptive strategies and agile deployment of innovative solutions. We are known as a global leader in the digital technology industry for helping marketing leaders achieve their revenue targets, create profitable, omni-channel customer and commerce experiences. TA Digital has high-level strategic partnerships with digital technology companies Adobe, Microsoft, Sitecore, Acquia, Marketo, SAP Hybris, Elastic Path, IBM Watson Marketing, Coveo and Episerver. The company was named on 2013, 2014, 2015 Inc. 5000 list as one of the fastest-growing technology companies in the United States.