3 Ways Customer Experience is Transforming High Tech

By Kirsten Oelrich 2 min read

The high tech sector is fiercely competitive. For today’s tech companies, the pressure of innovation is constant and the risk of losing relevance is perpetual. To stand out and differentiate in the crowded and competitive marketplace, brands must constantly innovate, and deliver value steadily and consistently.

But customers don’t just expect fast paced innovation – they also expect hyper-personalized experiences. The digital natives of today’s always-connected era demand the highest level of personalized and filtered engagement, and high tech companies must gear up to meet this challenge.

How can today’s brands reprioritize and reorganize to rise above the competition and deliver experiences with real value? In an era where 88% of customers would avoid visiting a website after a poor experience, how can brands connect customers with rich experiences that will keep them coming back for more?

The road to exceptional customer experiences is a long one, but it is based on 3 fundamental principles − building a solid digital foundation, making data-driven decisions grounded in customer intelligence, and delivering personalized, 1-to-1 customer experiences across every channel.

Let’s look at the 3 key areas you must focus on to attract, engage, and convert the modern day always-connected consumer.

Simplify the Engagement Experience

One of the most effective ways to drive improved customer experience is to simplify the engagement across different touchpoints. The high tech ecosystem is a complex one with multiple functions and countless divisions, but brands must constantly find ways to make customer interaction more responsive, reassuring, and reliable.

Building a Strong Foundation

Data is the foundation for solid and steadfast customer engagement. Once you input your data and content into a single platform that allows you to deliver experiences efficiently and share insights across your organization, your customer engagement will never falter. Further, you should use technology to automate tasks that keep you from improving the customer experience.

Establish the Right Mix

A balanced approach to customer interaction is dependent on a judicious combination of global, multi-lingual, high touch, and self-service support. While voice or agent-based customer service is the predominant current norm, brands must understand and realize that the value of other progressive, consumer-oriented industry options for that matter – is in enabling alternative channels to engage.

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TA Digital is the only global boutique agency that delivers the “best of both worlds” to clients seeking to achieve organizational success through digital transformation. Unlike smaller, regional agencies that lack the ability to scale or large organizations that succumb to a quantity-over-quality approach, we offer resource diversity while also providing meticulous attention to the details that enable strategic success.

Over the past 20 years, TA Digital has positioned clients to achieve digital maturity by focusing on data, customer-centricity and exponential return on investment; by melding exceptional user experience and data-driven methodologies with artificial intelligence and machine learning, we enable digital transformations that intelligently build upon the strategies we set into motion. We are known as a global leader that assists marketing and technology executives in understanding the digital ecosystem while identifying cultural and operational gaps within their business – ultimately ushering organizations toward a more mature model and profitable digital landscape.

Recognized in 2013, 2014, 2015, and 2019 Inc. 5000 list as one of the most successful technology companies in the United States, TA Digital is pleased also to share high-level strategic partnerships with world class digital experience platform companies like Adobe, SAP and Salesforce and possess global partnerships with industry leaders such as Sitecore, Episerver, Elastic Path, BigCommerce, AWS, Azure and Coveo.

Kirsten Oelrich

Written By

Kirsten Oelrich