Adobe Analytics Experience & Expertise

Our team of Adobe Analytic certified consultants help our customers upgrade to an analytics solution with the intelligence, to help their organizations acquire deeper insights from their customer data and make better business decisions. By using Adobe Analytics our clients gain a better understanding of their customers to gain insights to more profitable customer segments, identify new marketing opportunities and the key touch points that encourage customers to convert.

Strategy

Creating digital experience frameworks that transform your digital enterprise and produce a return on investment.

Implementations

Deploying world-class scalable and agile enterprise digital platforms that wow your customers.

Platform Selection

Helping you select the optimal digital experience, commerce, and marketing platform for your enterprise.

Integrations

Helping you select the optimal digital experience, commerce, and marketing platform for your enterprise.

Industry-Leading Reporting

Your analytics platform records data from hundreds — potentially even thousands — of website visits every day. The decision makers in your organization need to act quickly, though. They don’t have the time to read every detail of every report, so Adobe Analytics automatically finds what’s important. Build simple visualizations that automatically update in real time, or generate beautiful Excel reports for email distribution. You’ll feel the difference that Adobe Analytics makes in the agility of your organization.

Improved Customer Segmentation

Today’s customers demand personalized experiences and engaging content that effortlessly surfaces when it is most relevant. Surfacing the most relevant content requires a deep understanding of your customers’ interests. How does Adobe Analytics customer segmentation work? With Adobe Analytics, you can identify new customer segments and analyze the differences between them. Compare how different segments behave when viewing similar content to derive deeper insights about how you can adapt your marketing strategy. Adobe Analytics doesn’t just help you identify your most profitable customer segments — it also teaches you how to market to them. Talk to our team of experts about how we can help you improve your customer experiences with Adobe Analytics.

Deep Marketing Attribution

Our team helps you implement Adobe Analytics to help you see the what is causing your customers to buy.  Last click attribution doesn’t paint a complete picture of the touch points that drive your customers toward conversion. Did a customer buy from your company because of the newsletter that you recently sent to your mailing list — or was the social media advertisement that the customer saw two weeks ago the touch point that made the difference? Adobe Analytics utilizes machine learning to analyze customer behavior and touch-points. Adobe creates its algorithms with the understanding that there is seldom one single touch-point that causes a customer to convert — so it assigns weights to different touch points to give you a clearer understanding of how your company’s marketing efforts drive conversions. Contact us today to learn more.

Effortless Integration

All of Adobe’s cloud-based services integrate with one another to provide greater functionality to the entire suite of Adobe enterprise products. Adobe Analytics integrates with Adobe Experience Manager to make greater use of your customer segments by automatically displaying relevant, personalized content. You can also share data between Adobe Analytics and the Adobe Experience Cloud to obtain deeper insights about how customers’ interactions with your ads relate to later interactions with your website. Talk to us today about quickly and effortlessly integrating Adobe Analytics and AEM to acquire deeper more relevant data from your Adobe Experience Cloud.

Rule-Based Automation

Do you know everything that is happening on your website?  Since Adobe Analytics records everything that happens on your website, you can use the information that it gathers to change the way in which your website reacts to specific events. You can create rules based on specific interactions, and have your website or marketing platform react automatically when those interactions occur. You can use the automation capability of Adobe Analytics to display targeted website content, activate a marketing campaign, send a message to a member of your mailing list and more. To talk to our team, click here.

Mobile App Analytics

Adobe Analytics doesn’t just monitor user behavior on your website — it can also record the way in which users interact with your company’s mobile apps. Collecting usage information for your mobile apps can provide the insight necessary to improve performance and increase engagement. If you’re using Adobe Experience Manager to provide content to your mobile apps, you can do even more with Adobe Analytics. Use the automation and segmentation capabilities of Adobe Analytics to serve mobile users the same personalized content that your website’s users enjoy. If your mobile apps allow customers to convert, you can attribute those conversions exactly as you do with your site. To learn more about how to experience the greatest results from Adobe Analytics and AEM click here.

True Cloud Reliability

Adobe designs its enterprise applications from the ground up to operate fully from the Cloud. Cloud integration doesn’t just improve the speed and reliability of the applications themselves — it also makes it possible for you to store your data remotely and securely. Access your data from anywhere — and enjoy the ultimate in availability with a cloud-based solution that withstands hacking, malware and DDoS attacks. Our team of experts can help you with implementing, upgrading, and keeping your environment secure in the cloud. Click here to learn more.

Insights on Demand

Adobe Analytics makes it easy to generate reports about any aspect of your website on demand. You can use the ad hoc reporting function to generate real-time reports about specific customer segments — or use it to discover new segments. You can also use ad hoc reports for testing. Analyze fine details of your website such as colors, element positions and sizes, font choices and different calls to action. Create real-time tests that pit variations against one another to determine how they affect your sales funnel. Do you need help with optimizing your Adobe Analytics reports? Let our experts help you today.

Adobe Experience Cloud Solutions Offering

Strategy Services

Audits

Workshops

Pilots, Proof of Concept’s

Content strategy and services

Implementation Services

Full cycle Implementation

Migration to AEM

Upgrade

Redesign and Refactor

Operations and Managed services

Application support

Operations support

Automation

24/7

Mobile Web and App

AEM Mobile

Native and Hybrid Apps

Responsive design

Asset Management

AEM DAM

Assets on Demand

Dynamic Media

Scene7 and Video

Integrations

Commerce – IBM Commerce, Hybris, Elastic path

CRM – SalesForce

ERP – SAP, KUMA

MA – Marketo, Eloqua, Adobe Campaign

Personalization and Optimization

Strategy

Adobe Target

Adobe Campaign

A/B, multivariate testing

Data and Analytics

Analytics

Audience Manager

User segmentation

Dynamic Tag management