perspective

Content, Data and Experience: The Primary Colors of Digital Transformation

While digital transformation is many things, it fundamentally requires the right content strategy, delivered with a personalized user experience, fueled by the relevant data.

By: Dr. Ali Alkhafaji

5 min read

perspective

12 Ways to pivot your Data-driven Marketing Strategy During the Pandemic Economy (Part II)

Here are the factors that should govern your approach to creating a marketing strategy that will help your business move the needle.

perspective

Proven Ways to Increase ROI from Digital Transformation

The process of measuring ROI might be relatively simpler now, but knowing how to grow it poses an altogether different challenge.

By: Kishore Panangipalli V S K

7 min read

perspective

15 Tips to Drive Repeat Sales and Boost Ecommerce Customer Retention

How do you keep your current customers happy to make sure they return? And how do you turn one-time customers into repeat buyers?

By: Paul Espino

10 min read

perspective

The Three Pillars of Successful Digital Transformation

Successful digital transformation is a wholistic process that involves many disciplines. Three of them are fundamental. 

By: Mark Alexander Posth

4 min read